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Digital Marketing Expert (D2C Fintech)

  • Full Time
  • Hybrid - Delhi
  • 3 months
  • Project posted on: 12/05/2026
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Digital Marketing Expert (D2C Fintech)

  • Marketing
  • Digital marketing
  • Search Engine Optimization
  • Growth/Performance Marketing

Hybrid - Delhi

Full Time

3 months

 12/05/2026

Assignment Details

Key Responsibilities

  • Conduct an end-to-end audit of existing digital marketing processes, customer acquisition funnels, and lead generation mechanisms.
  • Evaluate the effectiveness of paid, organic, social, search, performance marketing, and D2C/e-commerce channels.
  • Identify gaps, inefficiencies, and optimization opportunities across the current digital marketing ecosystem.
  • Develop and present a comprehensive digital marketing strategy to increase qualified leads and improve conversion performance.
  • Define channel-wise KPIs, performance metrics, and an optimization roadmap to measure marketing effectiveness.
  • Recommend best practices for customer acquisition, marketing automation, audience targeting, campaign optimization, and digital growth.
  • Assess customer journeys and conversion funnels to improve engagement and acquisition efficiency.
  • Provide strategic guidance on digital media investments, budget allocation, and ROI optimization.
  • Collaborate with business and marketing leadership to align digital marketing initiatives with business growth objectives.

Skills Required

  • 15+ years of experience in Digital Marketing, Growth Marketing, or Customer Acquisition.
  • Proven leadership experience as a Chief Marketing Officer (CMO), Head of Digital Marketing, Growth Head, Sales Head, or equivalent leadership role.
  • Strong experience in D2C FinTech businesses is mandatory.
  • Deep expertise in digital acquisition across performance marketing, SEO, SEM, social media, CRM, content marketing, and marketing automation.
  • Hands-on experience with D2C and e-commerce customer acquisition strategies.
  • Strong understanding of digital marketing analytics, attribution models, conversion optimization, and lead-generation frameworks.
  • Experience designing growth strategies based on customer insights, funnel analysis, and data-driven decision-making.
  • Excellent stakeholder management, presentation, and strategic consulting skills.

About the Client

Leading Health Insurance Company

Industry

Insurance, FMCG

Experience Required:

20+ years

Additional Skills:

  • LTV
  • D2C
  • Fintech
  • SEM
  • CAC
  • Performance Marketing
  • SEO
  • A/B Testing
  • Digital Marketing

No of open positions:

1

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