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Consultant–Head of Media (Building Materials)

  • Full Time
  • On-Site - Mumbai
  • 6 months
  • Project posted on: 20/07/2026
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Consultant–Head of Media (Building Materials)

  • Marketing
  • Brand management
  • Marketing communications/promotions
  • Digital marketing

On-Site - Mumbai

Full Time

6 months

 20/07/2026

Assignment Details

Our client, a leading player in the building materials and home-improvement sector, is looking for a seasoned media leader to drive its integrated media strategy across digital and traditional channels. The consultant will be responsible for planning and executing media initiatives spanning performance marketing, influencer marketing, SEO, e-commerce, social media, television, print, radio, and outdoor advertising. The role requires close collaboration with brand, sales, and agency partners to maximize media effectiveness, strengthen brand visibility, and drive business growth. 

Key Deliverables
 

  • Develop and execute the overall media strategy across digital (65%) and traditional (35%) channels in line with business objectives.
  • Drive digital initiatives across performance marketing, influencer marketing, SEO, social media, e-commerce, and online brand campaigns.
  • Plan and optimize traditional media investments across television, print, radio, outdoor, and regional channels.
  • Manage media agencies and cross-functional stakeholders to ensure effective campaign execution and ROI.
  • Monitor campaign performance, consumer insights, and media metrics, and recommend optimization opportunities.

Location: Mumbai (Goregaon)

Working Mode: Onsite, 5 days (2 Saturdays/month working)

Skills Required

Experience:

 

  • 12–15 years of experience in media planning, media strategy, and integrated marketing communications.
  • Proven experience managing both digital and traditional media portfolios.
  • Strong expertise in performance marketing, influencer marketing, SEO, social media, e-commerce, and digital analytics.
  • Deep understanding of media planning, media buying, agency management, and campaign optimization.
  • Experience in consumer-facing industries such as building materials, home improvement, durable goods, or allied sectors.
  • Strong stakeholder-management, communication, analytical, and team-leadership skills.
  • Experience handling large media budgets and driving measurable business outcomes.

About the Client

an Indian interior infrastructure company

Industry

Construction Materials, Industrial metals (iron and steel, aluminium)

Experience Required:

12+ years

Additional Skills:

  • Google Analytics (GA4)
  • Radio Advertising
  • Integrated Media
  • Television Media Planning
  • Display Advertising
  • Media Strategy
  • Video Marketing
  • Campaign Management

No of open positions:

1

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