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This assignment involves defining and executing the route-to-market strategy of our novel Biostimulant Agricultural Formulations. Tasks include identifying the right sales channels, setting up an all-India dealer network, educating users about our unique products. It will also involve the identification of regulatory requirements and translating the same into documentation requirements to our internal technical team. Market inputs will also be incorporated into product positioning, branding, and packaging.
This should be an exciting assignment as we would be among the first companies in this specific product space. Internally, we see this as an important project as this could build a new business segment and be a pillar of future growth for the company.
Sales & Distribution Channel Management
Agrochemicals Industry Experience
Good Understanding of Basic Principles of Product Positioning & Branding
Panvo Organics is a leading manufacturer of Pharmaceutical Ingredients, Nutraceutical Ingredients, and Performance Materials based in Chennai.
We are now venturing into new business segments such as Pharmaceutical Finished Dosage Forms, Agricultural Formulations, and other opportunities in the B2C space of our exisiting products.
Agri & Food Processing
5+ years
1
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