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Project Details

Consultant to manage digital platforms e-commerce

Leading French beverages company

 Mumbai / Navi Mumbai, Delhi / NCR

Posted on:  10/06/2022

Cinque Terre

Starts on:  27/06/2022

BROAD CATEGORY

Marketing

SUB CATEGORY

Marketing strategy and business planning, Insights/Market research, Digital marketing, Advertising/media management, Social media marketing (SMM), Search Engine Optimization, Product Management (incl product launch), Innovation/ New product development, Analytics/CRM, Media Management,

INDUSTRY

Personal &Household Products

Company Details

Leading French beverages company

Assignment Details

Our client, a leading alcoholic beverages company is looking to engage with a Consultant.

Key responsibilities
1. Conviviality platforms
• Should manage all digital platforms from ideation to execution.
• Secure migration of all existing PRI platforms to HQ solution
• Should have an holistic understanding of websites, applications, mobile functions and API.
• Should have an understanding of SEO skills.
• Should have CRM capabilities
• Evaluating customer research, market conditions and competitor data. Review new technologies and keep the company at the forefront of developments in digital platforms.
• Lead the agencies/partner relationships along with the team below - in the development, execution and on-going evaluation of all relevant aspects of the digital marketing platforms.
• Ensure adequate focus on new digital opportunities for areas such as online, social media and new internet connected devices.

2. E-commerce
• Understanding of the Indian e-commerce ecosystem
• Support the Head of Growth in the rollout of the E-Commerce Roadmap.
• Ensure consistency and excellence in shopper experience: product, pricing, promotion and reporting
• Identify, test and leverage pertinent new e-commerce opportunities
• Understanding of product/category management
• Execute appropriate promotion and budget management
• Mastering e-commerce KPIs
• Securing e-commerce reporting
• Ability to synch up all PRI stakeholders in order to execute best in class e-commerce experience
• Ability to deal with e-commerce actors

3. Creative Evangelization
• Document all e-commerce initiative across PRI
• Evangelize e-commerce amongst all PRI stakeholders
• Creation and animation of e-commerce trainings & workshops.

Duration : 12 months
Location : Mumbai/Delhi (preferable)

Skills Required

- UI/UX Consultant with experience in the the E-Commerce space
-10+ Years of total experience with at least 8 years’ experience in digital marketing domain
-Renowned industry experience in executing digital marketing programs at a FMCG/consumer internet company, or management consulting experience at a consulting firm with an aptitude towards and experience in technology and marketing.
-Ability to identify and implement scalable process improvements using a data-driven approach.
-Proven ability to develop creative/ non-traditional solutions for challenging, undefined problems. Passion for working with technology products and solving consumer needs.
-Successful track record of planning and rolling out large-scale/ global marketing programs; Outstanding problem-solving and analytical capabilities.

Assignment Duration

12 month(s)

Capacity Required

Full Time

No. of Positions

1

Nature of Work

Both (On-site & Remote)

Profile Requirements

Experience: 10+ years

Qualification : Graduate

fleXpertise required

UXcomputer engineeringpartner relationshipswordpressUI social media managemente-CRME-commerceproduct managementSEOKPIs managementDigital content developmentdigital marketing

ESTIMATED BUDGET (Total Budget)

-

 

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