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Lead - Employer Branding

  • Full Time
  •  On-Site - Mumbai / Navi Mumbai
  • 12 months
  • Project posted on: 2/04/2024

Lead - Employer Branding

  • Marketing
  • Marketing strategy and business planning
  • Insights/Market research
  • Brand management

On-Site - Mumbai / Navi Mumbai

Full Time

12 months

 2/04/2024

Assignment Details

Our client, a Global Personal Care Company is looking to engage with a Lead Consultant - Employer Branding. The consultant will be a part of the COE Team and will drive employer branding for the client with innovative strategies online and on ground to attract students and experienced candidates. You will be responsible for the development and execution of marketing and communications of the employee value proposition to prospective candidates and internal employees. This includes partnering with the India TA Team, HRBPs, Regional HRs, Corporate Communications Team, and Zone and Global teams to define and execute the HR narrative, and digital strategy of all identified online and offline channels. You will lead recruitment marketing, with a focus on employer branding and candidate experience.

Key Responsibilities:

1) Increase brand awareness & consideration among prospective employees

• Create and manage social media campaigns for campus students- attraction and amplification of various campus properties
• Create and manage social media campaigns for experienced candidates’ attraction through conceptualizing and creating a 360 plan
• Partnerships with publishers/leading HR websites (like Dare2Compete, Medium, People Matters etc.), both online and offline, with an objective of brand awareness and engagement
• Leverage LinkedIn for innovative engagements that foster leadership engagement with prospective talents

2) Maintenance & Updation of the client's Careers Website Page (India)

• Content curation & creation of digital assets for Careers India page: like videos & repositories of imageries to be created highlighting strong EVP
• Ensuring measurability of all Career India pages to analyze key metrics like website traffic, bounce rate, average time spent in a visit, no. of unique users etc. as a part of analytics reporting

3) Increase advocacy with internal employees
• Creation of various digital assets & promoting to internal audience
• Social media promotions of complete gamut of HR initiatives like benefits & rewards, learning offerings by the client

Skills Required

- An ideal candidate should have 8+ years of experience in Employer Branding
- Strong verbal and written communication skills.
- Knowledgeable in marketing and public relations and should be well organized, detail-oriented, and possess good time management skills.
- Should be able to do market research, analyze, and present results with clear insights.

About the Client

World’s leading cosmetics brand

Industry

Professional Services - Consulting

Minimum Experience:

8+ years

Additional Skills:

  • Talent Acquisition
  • Market Research
  • Content Marketing
  • Brand Management
  • Content Strategy
  • Brand Alliances
  • SEM
  • Digital Marketing
  • Centers of Excellence
  • Analytics
  • COE
  • Channel Marketing
  • Social Media Management
  • Human Resources
  • Content Development
  • Google Analytics
  • Channel Partner Management
  • Content Management Systems
  • Corporate Communications
  • Brand Promotion
  • Internal communications
  • HR
  • Direct Marketing
  • Social Media Analytics
  • Recruitment marketing
  • SEO
  • Centre of Excellence
  • Channel Strategy
  • Employer Branding
  • Marketing Communications

No of open positions:

1

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