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FMCG Route-to-Market (RTM) Consultant

  • 20+ Hrs/Week
  • On-Site - Ahmedabad
  • 3 months
  • Project posted on: 22/09/2026
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FMCG Route-to-Market (RTM) Consultant

  • Sales and Business Development
  • Business Development

On-Site - Ahmedabad

20+ Hrs/Week

3 months

 22/09/2026

Assignment Details

Assignment Details

Our leading consulting lient is seeking an experienced FMCG Route-to-Market (RTM) professional with 3–10 years of sales experience. The ideal candidate should have relevant FMCG RTM experience, with candidates from top B-schools, leading FMCG companies or consulting firms such as MBB/Accenture. Experience in HoReCa/OOH sales will be an added advantage. The role is based in Ahmedabad and requires willingness to travel up to 4 days a week.

The resource will be responsible for the following:

  • Support Route-to-Market strategy and commercial initiatives within the FMCG sector.
  • Analyse existing sales and distribution models and identify opportunities for improvement.
  • Evaluate channels, customer segments, distribution networks and go-to-market approaches.
  • Provide insights on FMCG sales, distribution and channel strategy based on relevant industry experience.
  • Work with stakeholders to assess commercial challenges and develop practical recommendations.
  • Support market and competitor analysis relevant to RTM and sales strategy.
  • Contribute to initiatives related to HoReCa / OOH channels, where applicable.
  • Be comfortable travelling frequently, including travel to other locations, as required by the project.

More about the role :

 

This is a hands-on consulting / commercial strategy role. The resource will be required to:

  • Independently analyse FMCG RTM and sales-related requirements.
  • Apply practical industry knowledge to solve business and commercial challenges.
  • Work closely with stakeholders and communicate findings and recommendations clearly.
  • Bring a strong understanding of FMCG distribution, sales channels and go-to-market models.
  • Be comfortable with frequent travel, potentially 4 days a week depending on project requirements.

Skills Required

  • FMCG Route-to-Market (RTM), FMCG Sales & Distribution, Go-to-Market Strategy, Channel Strategy, Sales Strategy, Distribution Network, Commercial Strategy, Market Analysis, Customer / Channel Segmentation, Stakeholder Management.
  • Strong analytical and problem-solving skills, good communication and stakeholder management, ability to work independently, commercially oriented mindset, adaptability, willingness to travel frequently, ability to work across different locations and business environments.
  • HoReCa / OOH Sales, experience with top FMCG organisations such as Nestlé or Unilever, consulting experience with MBB or Accenture, exposure to large-scale RTM transformation projects, experience working across multiple markets or geographies.

About the Client

A leading management consulting firm

Industry

FMCG

Experience Required:

10+ years

Additional Skills:

  • Demand Generation
  • Franchising strategy
  • Alliances and partner management
  • Key Account Management
  • Inside sales
  • Channel Partner Management
  • Pricing Strategy
  • Channel Strategy
  • Negotiation strategy

No of open positions:

1

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