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Consultant- Brand & Digital Growth Lead

  • Full Time
  • On-Site - Mumbai
  • 12 months
  • Project posted on: 23/06/2026
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Consultant- Brand & Digital Growth Lead

  • Marketing
  • Marketing strategy and business planning
  • Digital marketing
  • Advertising/media management

On-Site - Mumbai

Full Time

12 months

 23/06/2026

Assignment Details

Key Responsibilities

  • Lead digital brand strategy across Instagram, LinkedIn, YouTube, etc.
  • Develop campaigns that build awareness, trust, and aspiration.
  • Shape Kaabil's positioning as a trusted employment platform for women.
  • Drive platform user acquisition.
  • Run paid and organic campaigns.
  • Optimize CTR, CAC, installs, sign-ups, and activation metrics.
  • Improve targeting, messaging, and creative performance.
  • Manage digital, creative, and performance agencies.
  • Create campaign briefs, timelines, and deliverables.
  • Track agency performance and execution quality.
  • Own content calendars.
  • Maintain consistent messaging and audience targeting.
  • Source success stories and program updates.
  • Adapt content to platform trends.
  • Define KPIs across brand and growth funnels.
  • Build dashboards and leadership reports.
  • Analyze campaign performance and optimize continuously.

Skills Required

Skills & Experience

  • 5–8+ years in digital marketing, growth, brand, or performance marketing.
  • Strong agency management experience.
  • Expertise in paid media, audience targeting, and campaign optimization.
  • Data-driven and comfortable with analytics tools (Meta, Google, dashboards).
  • Experience in platforms, marketplaces, or user-acquisition-led businesses is preferred.
  • Exposure to social impact, skilling, or employment ecosystems is a plus.

About the Client

CSR division of Indian automobile manufacturing company

Industry

Advertising, Social Ventures

Experience Required:

6+ years

Additional Skills:

  • Meta Ads
  • Social Media Analytics
  • Social Media Marketing
  • Digital Marketing
  • Google Ads
  • Marketing Analytics
  • Brand Management
  • Content Strategy
  • Growth Marketing
  • Brand Strategy
  • Content Marketing

No of open positions:

1

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