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Our client, a leading a therapy focused healthcare company is looking to engage with a Consultant for an experienced professional to support digital marketing planning and
campaign execution for products in the Orthopaedics & Cardiology/ Diabetes therapeutic areas.
The consultant will help develop marketing plans, define campaign KPIs, and recommend
strategies to improve campaign effectiveness.
Key Responsibilities
● Develop digital marketing plans for the identified therapeutic area, aligned with brand and
business objectives.
● Define digital campaign objectives, KPIs, and performance measurement frameworks; track
results and recommend optimisations.
● Recommend suitable digital channels and initiatives to strengthen campaign reach,
engagement, and effectiveness.
● Support digital marketing initiatives for focus areas such as diabetic foot infections and
hospital-acquired MRSA, subject to the client's product portfolio and applicable compliance
requirements.
Duration: 3 months
Capacity: Full-time
Work Nature: On-Site
Project Location: Mumbai
● Strong experience in pharmaceutical marketing, with hands-on exposure to
digital campaigns.
● Relevant therapeutic-area experience in Orthopaedics and/or
Cardiology/Diabetes is preferred.
● Experience in digital campaign planning, channel strategy, KPI setting,
performance tracking, and campaign optimisation.
An Indian pharmaceutical and healthcare company
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