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Our Client, a leading D2C wellness and nutrition brand, is seeking a Creative Head to lead its Brand Marketing function and oversee the in-house creative team of graphic designers and video editors. The role involves owning the brand's visual identity, creative direction and execution across digital and offline touchpoints.
The resource will be responsible for the following:
Brand & Visual Identity: Ensure consistency across typography, colour, photography, motion and layouts. Own and maintain brand guidelines and design systems.
Creative Leadership: Lead, mentor and develop a team of graphic designers and video editors, set creative quality standards and drive continuous improvement.
Content Partnership: Collaborate with the content team to translate briefs and scripts into high-quality static and video creatives.
Creative Operations: Manage creative workflows, prioritization, timelines, reviews and approvals to ensure high-volume delivery without compromising quality.
Performance Creative: Develop static, carousel and video ad creatives for Meta, Google and marketplaces. Analyze performance metrics such as CTR, thumb-stop and conversions to improve creative output.
Channel Adaptation: Oversee creative execution across D2C websites, e-commerce marketplaces, quick commerce, social media, CRM and offline channels.
Production & Technology: Manage shoots, external agencies and freelancers while implementing templates, asset libraries, AI tools and automation to improve creative efficiency.
Stakeholder Management: Present creative concepts to leadership and collaborate with Brand, Content, Product, Category and Legal teams to ensure alignment and compliance.
This is a leadership role with hands-on creative direction and execution responsibilities. The resource will be required to:
Establish and maintain a distinctive and consistent brand visual language across all customer touchpoints.
Lead and mentor an in-house creative team of approximately 10 designers and video editors.
Drive digital-first creative output across website, e-commerce, quick commerce, social media and performance marketing.
Manage multiple creative projects and high-volume deliverables while maintaining quality and timelines.
Use performance insights and emerging AI tools to improve creative effectiveness and productivity.
Work closely with cross-functional teams and present creative recommendations to senior leadership.
Must-have functional skills:
Creative Direction and Art Direction
Brand Identity and Visual Design
Digital and Performance Marketing Creatives
D2C, E-commerce and Quick Commerce Creative Experience
Static, Motion Graphics and Video Production
Team Leadership and Creative Project Management
Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro)
Figma
AI-powered creative workflows and tools
Performance metrics understanding (CTR, thumb-stop and conversion)
Must-have behavioral skills:
Strong creative vision and aesthetic sensibility.
Excellent leadership, mentoring and team management skills.
Strong stakeholder management and communication.
Ability to manage high-volume creative delivery and competing priorities.
Strategic thinking with hands-on execution capabilities.
Ability to collaborate across multiple business functions.
Good-to-have skills:
Experience in FMCG, D2C, beauty, wellness or nutrition brands.
Experience in packaging, OOH, retail, events and print production.
Exposure to both agency and in-house creative environments.
A provider of nutritional food and health supplements
FMCG, Ecommerce/Online Retail
9+ years
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