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Consumer Experience & Brand Strategy Lead

  • Full Time
  • On-Site - Mumbai
  • 4 months
  • Project posted on: 22/07/2026
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Consumer Experience & Brand Strategy Lead

  • Marketing
  • Marketing strategy and business planning
  • Market Research & Consumer Insights
  • Brand management

On-Site - Mumbai

Full Time

4 months

 22/07/2026

Assignment Details

Our client is seeking an experienced Consumer Experience & Brand Strategy Lead to drive strategic thinking and experience-led brand planning. The role requires developing consumer-centric strategies by translating insights, cultural trends, and market opportunities into compelling brand narratives and differentiated experience propositions.

Key Responsibilities:
 

  • Lead consumer insight generation through market research, audience segmentation, and persona development to identify emerging customer needs.
  • Develop brand and experience strategies by designing customer journeys and creating differentiated consumer propositions aligned with business objectives.
  • Identify and analyze cultural, lifestyle, luxury, wellness, and travel trends to inform innovative brand experiences and strategic recommendations.
  • Facilitate design thinking workshops and collaborate with cross-functional teams to conceptualize and deliver impactful customer experiences.
  • Build compelling brand narratives and experience frameworks that enhance customer engagement and strengthen brand positioning.
  • Partner with senior stakeholders to translate strategic insights into commercially viable experience-led initiatives and business growth opportunities
  •  

Note:
Location: Mumbai 
Duration: 4 Months (Extendable)
Capacity: Full-Time (on-site)

Skills Required

  • Strong expertise in consumer insights, market research, and persona development.
  • Proven experience in experience strategy, customer journey mapping, and experience design.
  • Ability to develop brand strategies, narratives, and differentiated consumer propositions.
  • Strong understanding of cultural, travel, luxury, lifestyle, and wellness trends.
  • Hands-on experience facilitating design thinking and innovation workshops.
  • Excellent strategic planning, problem-solving, and analytical skills.
  • Ability to collaborate effectively with cross-functional teams and senior stakeholders.
  • Experience curation and concept development for hospitality, travel, lifestyle, and luxury audiences
  • Excellent communication, presentation, and stakeholder management skills.

About the Client

A leading adventure and experiences vertical of an Indian multinational automotive company

Industry

Hotels & Entertainment Services

Experience Required:

10+ years

Additional Skills:

  • Corporate Communications
  • Consumer insight
  • Brand Strategy
  • Communication Design
  • Content Strategy
  • Marketing Communications
  • Brand Management
  • Analytics

No of open positions:

1

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