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Consultant : Brand Executive (Petcare)

  • 20+ Hrs/Week
  •  On-Site - Hyderabad
  • >12 (Part-time ongoing) months
  • Project posted on: 10/07/2024

Consultant : Brand Executive (Petcare)

  • Marketing
  • Brand management

On-Site - Hyderabad

20+ Hrs/Week

>12 (Part-time ongoing) months

 10/07/2024

Assignment Details

1. Brand support
a. Artwork management – leading adaptation and approval process for artworks for new SKUs /
variants / innovation launches
b. Connecting with SRA & legal to draft claims as per compliance guidelines
c. Supporting brand managers with data analysis and bringing out insights from multiple data streams
such as Nielsen, Kantar etc.
d. Fill compliance forms and documents related to brands and seek alignment from stakeholders for
deviations
2. Communication & Media
e. Implementing detailed communication plans for both ATL & BTL activities to drive calorie conversion
f. Developing and implementing communication for NPD launches, sampling & consumer offers
g. Briefing and working with creative agency for asset creation- KV, POSM, Media assets, booklet,
leaflet, web banners, videos etc.
3. Research & Consumer Insights
a. Raise brief to research agency for consumer and product researches to be done
b. Lead research projects for new projects with agencies and drive insights through them for the
category
4. NPD process
h. Raise new project requests with the activity team, update project scope in internal portals and fill in
charters with all necessary details
i. Work on product and packaging brief to be shared with R&D, factory team
j. Lead PMR process coordination with various stakeholders – Marketing, CMT, Finance etc. and
updating output in internal portals
5. Pricing Management
k. Raise pricing and seeding offer request forms
l. Connect with internal teams for necessary details such as volumes, pricing etc.
6. Code creation
m. Leading all code creation activities with the central activity team, ATLAS and SAP team and ensuring
strong adherence to process
n. Printed spec creation for all new launches and primary packaging changes
o. Raise MRF request to GRD team to draft EAN and ready to use codes
p. Pricing initiation, approval from brand manager, S&F, logistics and CMT before price update
q. Work on printed specs for all import projects and workflow them after entering business details
7. Website Management
a. Manage brand websites and check backlinking and submissions on monthly basis with agency
b. Website handling and draft landing page design and content elements
c. Manage sampling from Website and 1PD data
8. Collaboration
a. Strong cross functional collaboration required for all the marketing activities planning &
implementation
b. Customer marketing for launches & demand planning
c. Finance for driving brand P&L and profitability
d. Sales team for market feedback & trade insights
e. Ecommerce / Omni Channel collaboration for portfolio & content
9. Sampling
a. Sample product listing in platforms
b. Coordination with KAMs and BMs on billing of sampling
c. Managing daily sampling report and managing demand planning for sampling
d. Coordinating with Dcom KAM for report on sampling and achievements
e. Managing and tracking of flow of sampling with supply chain team
f. Stickering and code creation of Samples
g. Coordination for PIA , EA architecture with DT team
h. 1PD collation on meongage and data upload in Meta and DV 360
i. Asset bank of creative for sampling across platforms

Skills Required

1.MBA with 2-3 years' experience
2. Previous marketing experience is preferred
3. Stakeholder management
4. Multi-tasking
5. Business Acumen
6. Dealing with ambiguity

About the Client

.

Industry

FMCG

Minimum Experience:

5+ years

Additional Skills:

  • pet care
  • dog food
  • brand management
  • cat food
  • fmcg
  • brand executive

No of open positions:

1

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