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Market & Consumer Insights Consultant

  • Full Time
  •  Hybrid - Bangalore
  • 9 months
  • Project posted on: 27/06/2024

Market & Consumer Insights Consultant

  • Marketing
  • Marketing strategy and business planning
  • Insights/Market research
  • Brand management

Hybrid - Bangalore

Full Time

9 months

 27/06/2024

Assignment Details

(This is a diversity role, the client is seeking only women candidates)

Our client is seeking a data-loving person who has a passion for un-earth patterns, trends and insights from multi-source data and drives data-backed business decision culture.
- Developing deeper consumer insights for the jewellery business that would feed into all aspects of the marketing mix.
- The role would need an understanding and appreciation of both qualitative and quantitative research tools and approaches.
- This position partners and influences internal customers including Marketing, category, Product Development, and Sales, to guide and inspire decisions through the use of consumer insights.
- In addition, this position with work closely on strategy around new horizons and larger opportunities for the organization.
- This position also includes the management of commissioned tracks and research modules that monitor consumer response and run evaluations for the campaigns.

Key Stakeholders for the Project
External Interfaces: Research Agency, data providers.

Key Responsibilities:

-Role includes a mix of operations, data crunching, generating insights and providing solutions.
-Conduct Market research - both primary and secondary research.
-Candidate will be working on research projects both quantitative and qualitative in nature.
-Own brand track - Monitor, Synthesize and share findings and prepare periodic reports and ad-hoc analysis
-Evaluate marketing campaigns and share findings.
-End-to-End ownership of executing research projects
- From understanding requirement, Agency brief, questionnaire design, analysis and reporting.
-Manage Research agencies for quality of research, Adherence to timelines.
-Conduct periodic market visits.
-Conduct Qualitative interviews, group discussion.
-Develop insights by collating and analyzing brand, business and category data to provide 360 degree comprehensive solutions.
-Engage with brand managers, media teams, cross-team functions to drive data-driven business decision culture.
-Collaborate with cross-teams to identify requirements and deliver data solutions. Democratize Insights.

Location: Bangalore Hybrid
Duration: 6-9 months

Skills Required

Technical Skills
-Analytical skills – Adept with analysis/ Research techniques, and frameworks.
-Good presentation skills.
-Advance Excel.

Customer Service
-Advocates for customers.
-Provides support for others.
-Motivates others.
-Counsels, addresses, guides.
-Develops rapport with others.

Written and Verbal Communication
-Writes clearly and concisely.
-Perceives and accurately interprets nonverbal messages.
-Facilitates group discussion.
-Defines needs and requirements.
-Identifies problems and potential solutions.
-Identifies appropriate resources.
-Analyzes information.
-Develops evaluation strategies. Solves problems

About the Client

A Leading Manufacturer of Fashion Accessories

Industry

Professional Services - Data Analytics

Minimum Experience:

5+ years

Additional Skills:

  • Customer Insights
  • Consumer Insights
  • FMCG
  • Marketing
  • Data-driven decision-making
  • Quantitative and qualitative research

No of open positions:

1

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