A leading American multinational manufacturer of confectionery, pet food- Consultant

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Project Details

Consultant - Brand Executive

A leading American multinational manufacturer of confectionery, pet food

Hyderabad

Posted on: 6/10/2022

Starts on: 27/10/2022

BROAD CATEGORY

Marketing

SUB CATEGORY

Insights/Market research, Marketing communications/promotions, Advertising/media management, External communications/public relations, Media Management,

INDUSTRY

Agri & Food Processing

Company Details

A leading American multinational manufacturer of confectionery, pet food

Assignment Details

Our client is a leading manufacturer of confectionery and pet food and is looking to hire a Brand Executive.

Responsibilities:
- Analyse market trends and development that may impact offline marketing activities.
- Assess alternate market research channels.
- Conduct research to identify emerging trends of consumers.
- Design, collect and analyse customer satisfaction and feedback.
- Execute activities to communicate business value proposition to customers.
- Execute brand campaigns.
- Execute customer loyalty plans.
- Forecast emerging market needs.
- Generate creative materials, templates and collaterals.
- Generate customer awareness.
- Implement activities that develop organisation capabilities to deliver a consistent customer experience.
- Implement brand communication plans.
- Implement brand plans.
- Implement innovation campaigns to drive higher customer retention and loyalty.
- Maintain customer acquisition and retention programmes.
- Monitor effectiveness of programmes.
- Monitor product quality, design and brand alignment.
- Review effectiveness of brand campaigns.

Skills Required

- Minimum 2 years of prior brand marketing/ management experience required
- Strong written and verbal communication

Assignment Duration

12 month(s)

Capacity Required

Full Time

No. of Positions

Nature of Work

Both (On-site & Remote)

Profile Requirements

Experience: 3+ years

Qualification : Graduate

fleXpertise required

External CommunicationsCommunication DesignPublic RelationsBrand ManagementContent MarketingAdobe PhotoshopMarket ResearchAdobe Creative Suite

ESTIMATED BUDGET (Total Budget)

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