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Creative Experiences & IP Development Lead

  • Full Time
  • On-Site - Mumbai
  • 4 months
  • Project posted on: 22/07/2026
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Creative Experiences & IP Development Lead

  • Marketing
  • Brand management
  • Marketing communications/promotions
  • Innovation/ New product development

On-Site - Mumbai

Full Time

4 months

 22/07/2026

Assignment Details

Our client is seeking an experienced Creative Experiences & IP Development Lead to conceptualize, develop, and scale premium experiential intellectual properties (IPs) that strengthen brand affinity and drive consumer engagement. The consultant will be responsible for creating distinctive, culturally relevant experiences across travel, adventure, lifestyle, wellness, and community platforms while building sustainable commercial models around these properties.

Key Responsibilities:
 

  • Conceptualize and develop premium experiential events, platforms, and branded consumer experiences.
  • Design, build, and scale innovative consumer IPs that drive long-term brand engagement.
  • Develop compelling storytelling and content strategies to enhance audience engagement across channels.
  • Build and manage strategic partnerships with sponsors, brands, and ecosystem stakeholders.
  • Engage and nurture creator, community, and influencer networks to amplify brand reach and participation.
  • Lead end-to-end planning and execution of experiential programs, ensuring immersive and memorable customer experiences.
  • Develop and execute commercialization strategies to maximize the revenue potential of experiential properties and IPs.

Skills Required

Key Skills:
 

  • Experience in curating new consumer propositions and hospitality/lifestyle experiences
  • 10-12 yrs experience at Creative agencies.
  • Experiential Marketing
  • IP Development
  • Creative Strategy
  • Brand Management
  • Community & Creator Engagement
  • Sponsorship & Partnership Development
  • Event Production & Execution

About the Client

A leading adventure and experiences vertical of an Indian multinational automotive company

Industry

Media & Entertainment

Experience Required:

10+ years

Additional Skills:

  • Commercialization Strategy
  • Sponsorship Management
  • Community Building
  • Experiential Marketing
  • Creative Strategy
  • IP Development

No of open positions:

1

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