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Consultant to formulate channel engagement strategy

  • 20+ Hrs/Week
  •  Hybrid - Delhi / NCR
  • 2 months
  • Project posted on: 4/04/2019

Consultant to formulate channel engagement strategy

  • Strategy and Business Development
  • Strategy development
  • Business planning processes
  • Business development

Hybrid - Delhi / NCR

20+ Hrs/Week

2 months

 4/04/2019

Assignment Details

The client is a manufacturer of construction materials. They wish to study the marketing approaches and channels being leveraged to target architects and interior designers by large corporates in the building and construction sector. This is expected to include:
1.Understanding the universe of architects, interior designers and private developers and the various segments in each
2.Understanding what leading players are doing to engage them in terms of
a)Loyalty and engagement programmes
b)Marketing efforts across events, media, use of other channels
3.Get a strategic and thought through point of view on
(a) what other players are doing
(b) options for the client to build engagement with the target groups.

The consultant identified will:
1. Conduct and synthesize learnings from expert calls
2.Undertake secondary research and review best practices
3.Reach out to relevant experts from their own network
4.Problem solve with the clients' team
5.Synthesise the right strategy to be implemented

Skills Required

1. Hands on experience in market research
2. Excellent written and oral communication skills
3. Should have experience of similar assignments to develop strategies for key channels and key accounts
4. Ability to interpret research findings for multiple audiences
5. Ability to creatively solve business problems, innovating new approaches where required
6. Prior experience in the constructions materials industry

About the Client

Large manufacturer of ceramic and vitrified tiles

Industry

Professional Services - Consulting

Minimum Experience:

8+ years

Additional Skills:

  • loyalty programs
  • Benchmarking
  • key account management
  • Channel/distribution strategy
  • channel engagement

No of open positions:

1

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