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Project Details

Consultant to formulate channel engagement strategy

Large manufacturer of construction materials

 Delhi / NCR

Posted on:  4/04/2019

Cinque Terre

Starts on:  15/04/2019


Strategy and Business Development


Strategy development, Business planning processes, Business development,


Professional services - Consulting

Company Details

Large manufacturer of ceramic and vitrified tiles

Assignment Details

The client is a manufacturer of construction materials. They wish to study the marketing approaches and channels being leveraged to target architects and interior designers by large corporates in the building and construction sector. This is expected to include:
1.Understanding the universe of architects, interior designers and private developers and the various segments in each
2.Understanding what leading players are doing to engage them in terms of
a)Loyalty and engagement programmes
b)Marketing efforts across events, media, use of other channels
3.Get a strategic and thought through point of view on
(a) what other players are doing
(b) options for the client to build engagement with the target groups.

The consultant identified will:
1. Conduct and synthesize learnings from expert calls
2.Undertake secondary research and review best practices
3.Reach out to relevant experts from their own network
4.Problem solve with the clients' team
5.Synthesise the right strategy to be implemented

Skills Required

1. Hands on experience in market research
2. Excellent written and oral communication skills
3. Should have experience of similar assignments to develop strategies for key channels and key accounts
4. Ability to interpret research findings for multiple audiences
5. Ability to creatively solve business problems, innovating new approaches where required
6. Prior experience in the constructions materials industry

Assignment Duration

2 month(s)

Capacity Required

20+ Hrs/Week

No. of Positions


Nature of Work

Both (On-site & Remote)

Profile Requirements

Experience: 8+ years

Qualification: Graduate

fleXpertise required

Benchmarkingchannel engagementloyalty programsChannel/distribution strategykey account management




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