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Project Details

Consultant - Go-to-market transformation

A leading Management Consultancy

 Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bangalore, Pune, Hyderabad, Ahmedabad , Ghaziabad, Kochi, Mangalore, Vadodara, Visakhapatnam, Pondicherry

Posted on:  12/04/2021

Cinque Terre

Starts on:  30/04/2021




Distribution/channel management, Territory/regional sales management, Customer acquisition and retention, Key account management, Online sales, Sales/Sales & Distribution Head, Sales Operations, Sales forecasting/market planning, Business Development,


Personal &Household Products

Company Details

A leading management consulting firm

Assignment Details

Our client, a leading management consultancy is working with a FMCG company. And to support their initiatives, they are looking to engage with Consultant who have experience in implementing go-to-market changes across general trade and modern trade channels for a large FMCG firm.

Project Deliverables:

1. Benchmarking best-in-class companies to drive channel-specific growth
2. Analyse date to identify opportunities to accelerate growth across channel x brand
3. Develop strong and innovative initiatives to accelerate growth in rural general
trade and chemist channels
4. Program manage the roll-out of initiatives with the granular activity plan and co-
ordination with a multifunctional team
5. Develop compelling communication and storyline for change management for
implementing the recommended initiatives
6. Embed key capabilities within the organisation

Note: This project is remotely based.

Skills Required

1. Prior experience in Go to Market Transformation with a leading FMCG firm is a
2. Hands of experience of FMCG-Go To Market in India
3. Experience of working in rural geographies
4. Experience in handling distributors and working with distributor salesman
5. Experience in working with the trade/ retail marketing team
6. Strong analytical skills (knowledge of alteryx is good-to-have)
7. Strong verbal and written communication skills and ability to summarize
complex information in a clear and concise manner

Assignment Duration

4 month(s)

Capacity Required

Full Time

No. of Positions


Nature of Work


Profile Requirements

Experience: 8+ years

Qualification : Post Graduate or Higher

fleXpertise required

Retail FMCG Strategy Alteryx Channel StrategyGo To MarketFront Line Modern TradeRural geographies Channel Sales Sales Negotiation strategyLead Generation Channel Partner ManagementSales operations Regional Sales Distributor management Benchmarking Go-to-marketMarketing Business Development Chemist Channel


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