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Project Details

Senior Consultant - Strategy and Innovation

A Global Manufacturer of Confectionery Products

 Delhi / NCR

Posted on:  27/02/2020

Cinque Terre

Starts on:  10/03/2020

BROAD CATEGORY

Strategy and Business Development

SUB CATEGORY

Strategy development, Business planning processes, Program Management Support (PMO),

INDUSTRY

Professional services - Consulting

Company Details

A Global Manufacturer of Confectionery Products

Assignment Details

Our client - a global manufacturer of confectionery products is keen to drive a more fundamentally innovative approach to its product portfolio and go-to-market strategies in India; as part of this, the company is keen to explore disruptive themes and approaches to determine product choices, packaging, channel and marketing strategies for 2 of its core segments - Fruity confectionery and Chocolates.

The senior consultant will quarterback the project, drive expert conversations, and guide the associate who will be supporting him.

1. Supervise undertaking of targeted secondary research
- Review industry reports, track performance of new brands/products/startups
- Identify new trends and themes e.g., what's driving DTC
- Problem-solve with the client and prioritize innovation areas
- Gather and synthesize Inputs from Subject Matter Experts

2. Gather and synthesize Inputs from Subject Matter Experts
-Identify, connect with 15+ experts across fields for deep-dive subject matter calls
-Test emerging hypotheses with experts
- Crowdsource out of the box ideas

3. Crowdsource out of the box ideas
-Obtain innovative ideas on the product, merchandising, etc., by tapping into the creative problem-solving abilities of those outside the organization. This will involve framing the challenge question, curating the right cohorts, keeping them engaged, and obtaining relevant ideas
-Example communities include (a) Top design school students/alumni (consumer thinking) (b) Cross-section of chefs, bakers, dessert experts on product ideas

4, Synthesize emerging hypotheses on the high priority areas identified
- Prioritize areas requiring focus by reviewing ideas across sources – experts, research and crowdsourced pool
- Develop a rough sense of importance, size of the potential for the top ideas

Skills Required

- Experience of working in a top-tier firm is preferred
- Prior experience in the Food, FMCG space.
- The candidate must possess strong Project Management Skills
- Soft Skills that the candidate should possess include- Collaboration, Influencing without Authority, Attention to Details and Strong Follow through

Assignment Duration

2 month(s)

Capacity Required

15-20 Hrs/Week

No. of Positions

1

Nature of Work

Both (On-site & Remote)

Profile Requirements

Experience: 12+ years

Qualification: Graduate

fleXpertise required

ResearchProject ManagementStrategyInnovationFMCG

ESTIMATED BUDGET (Total Budget)

-

 

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