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Key Responsibilities
Lead standard mix testing projects (communication, proposition, product and pack testing) end-to-end, ensuring OTIF delivery on projects while adding value at every step and delighting business partners through excellent collaboration, consultation, and expertise.
Lead and own projects intended to address key specific business issues and conduct deep dives – brand power deep dives, 6P deep dives.
Upskill to become knowledge experts who can not only absorb, assimilate, and synthesize data, but also disseminate analysis and findings to drive business actions.
Stakeholder management: this involves both internal stakeholders such as Marketing and key agency partners.
KPIs
Leading all projects independently end-to-end (from briefing, agency coordination, reporting, feedback & analysis and debriefing).
Deliver projects OTIF.
Key Skills & Requirement
Technical Skills:
- Good understanding of quantitative and qualitative research tools and solutions.
- Ability to interpret and analyse large quantities of data.
- Strong business acumen and skills – understanding of brands and marketing Ps.
- Passion and proven ability for storytelling in a crisp and concise manner.
- Demonstrate a passion for understanding consumers needs and internal business partner needs.
- Ability to take on a consultative approach to solve business problems.
Behavioural Skills:
- Able to work collaboratively & efficiently in a team as well as independently.
- Bias for action: high sense of accountability and ownership for own work and team’s progress.
- Ability to work and deliver effectively under high pressure situations.
- Strong work ethic and unafraid to share one’s own point of view.
- Excellent communication skills.
- Hunger to learn, develop and upskill oneself.
Experience Needed
- Post Graduate in Marketing from reported B-school
- Min 5 years of experience in market research (ideally either Kantar Millward Brown or Nielsen BASES)
India’s largest FMCG company
FMCG, Personal & Household Goods
3+ years
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