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Project Details

Consultant - Go to Market Strategy

Multinational food and beverage company

 Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bangalore, Pune, Hyderabad, Bangkok, Beijing, Hong Kong, Jakarta, Kuala Lumpur, Shanghai, Singapore, Abu Dhabi, Dubai

Posted on:  4/04/2018

Cinque Terre

Starts on:  11/04/2018

BROAD CATEGORY

Strategy and Business Development

SUB CATEGORY

Strategy development, Business planning processes, Business development, Program Management Support (PMO), Corporate Strategy,

INDUSTRY

Agro Processing & Food products

Company Details

A multinational food and beverage company

Assignment Details

We want to develop a B2B (retailer) mobile application as an additional go-to-market (GTM) method for retailers to order our portfolio. For the same, we are looking for a Sales & Distribution / Strategy professional with understanding of go to market strategy and experience in launching such an initiative.

We are looking at understanding the following:
* How does app-sell GTM fit in amongst other GTM models
* Which channels / customer segments / geographical or other segments are more suited for this
* How to prioritize amongst multiple markets in terms of rolling out this initiative
* What is the view on mobile apps for single company vs. aggregators like JD.com etc.
* What are the KPIs after implementation (ND / WD / sales uplift / reduced CTS)

The project involves a few days of remote work including consultation calls.

Skills Required

* Experience in developing go to market plans for FMCG companies
* Should understand the nuances of and have prior experience in launching B2B mobile applications
* Excellent communication skills

Assignment Duration

less than 1 month(s)

Capacity Required

8-10 Hrs/Week

No. of Positions

1

Nature of Work

Remote

Profile Requirements

Experience: 10+ years

Qualification: Post Graduate or Higher

fleXpertise required

B2B Mobile applicationGo To Market Strategy

ESTIMATED BUDGET

-

 

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