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Consultant- Consumer Insights Executive

  • Full Time
  •  Hybrid - Mumbai / Navi Mumbai
  • 6 months
  • Project posted on: 22/12/2023

Consultant- Consumer Insights Executive

  • Marketing
  • Insights/Market research
  • Analytics/CRM

Hybrid - Mumbai / Navi Mumbai

Full Time

6 months

 22/12/2023

Assignment Details

Our client is a leading FMCG company is looking to engage with a Consumer Insights Executive.

Key Responsibilities-

Handling major operations of Insights
- Execute the research plan after consulting with the insights lead and the project team (stimulus, questionnaire, timeline closure with the agency ) on allprimary research projects, primarily consumer HUT's / concept tests/ claims etc.
- Completely own the process of end to end execution once the brief and research plan is completed.
- Synthesize trends, consumer sentiments across secondary data platforms
- Knowledge of Social listening/ analytics.
- Coordination on timeline with the agency and Business partners and network
management on all projects.
- Assistance on big projects w.r.t execution and analysis.

Skills Required

1. Experience in handling quantitative consumer research from an agency/ CMI.
in any other CPG.
2. Excellent project management skills.
3. In depth understanding of quantitative research tools and processes.
4. Exposure to new age tools, digital / online testing.
5. Basic analytical skills with sound knowledge of statistics.
6. Translates new ideas into work plans with a process driven mindset.

About the Client

One of the largest FMCG companies in India

Industry

FMCG

Minimum Experience:

6+ years

Additional Skills:

  • Business Intelligence
  • marketing
  • Qualitative research
  • CMI
  • Market analysis
  • consumer insights
  • Research
  • Market Research

No of open positions:

1

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