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Our Client is seeking a Senior Consultant – Digital, Brand & Communications. We are looking for a mature and accountable communications professional to lead digital presence, influencer engagement, media relations, and brand communications for the organization.
Key Responsibilities:
1. Digital & Influencer Strategy
• Lead influencer collaborations and digital partnerships
• Drive social media strategy and execution
• Monitor engagement, sentiment, and performance metrics
• Ensure messaging consistency and brand integrity
• Identify new digital growth opportunities
2. Media & Public Relations
• Build and maintain strong relationships with journalists and media partners
• Draft press releases, statements, and brand announcements
• Coordinate interviews and media interactions for leadership
• Monitor coverage and proactively address inaccuracies
• Identify proactive visibility opportunities.
3 Product & Brand Communication
• Lead communication initiatives for new product launches
• Develop messaging frameworks, brand fact sheets, and briefing materials
• Align digital and PR activities with business objectives
• Ensure timely and impactful communication rollout
4. Brand Reputation & Messaging Ownership
• Take responsibility for external brand perception
• Monitor misinformation and initiate corrective communication
• Ensure consistent, responsible messaging across platforms
5. Website & Content Oversight
• Ensure website content remains updated and accurate
• Maintain clarity and alignment in all published communication
6. External Coordination & Strategic Opportunities
• Liaise with agencies, media, influencers, and industry partners
• Identify opportunities to strengthen brand presence
• Stay aware of industry trends and competitor communication strategies
Skills Required:
• 12–20 years of experience in Digital Marketing, Brand Management, PR, or
Communications
• Experience working in dynamic or promoter-led environments preferred
• Strong media and influencer relationship network
• Excellent writing and content development skills
• Comfortable taking independent decisions and ownership
• Practical, solution-oriented mindset
• Ability to balance creativity with responsibility
• Strong presentation and professional grooming standards
• High integrity and accountability
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