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- Develop a content strategy aligned with short-term and long-term eCommerce - marketing targets.
- Collaborate closely with marketing and design teams to plan and develop site content, style, and layout.
- Create and publish engaging content with a focus on SEO optimization.
- Edit, proofread, and enhance writers’ posts.
- Liaise with content writers to ensure brand consistency.
- Optimize content according to SEO best practices.
- Use content management systems to analyze website traffic and user engagement metrics.
- Develop an editorial calendar to manage content, map out marketing campaigns, and ensure the team is aligned with the plan.
- Stay up-to-date with industry developments and generate innovative ideas to captivate the audience’s attention.
- Leverage expertise in developing content for social media and digital marketing campaigns.
- Collaborate with cross-functional teams for successful product launches and promotions.
- Manage and respond to customer inquiries on social media and other digital platforms.
- Regularly review and optimize content based on analytics data and customer feedback.
- 7 years of experience in content marketing
- Understanding of eCommerce marketplaces and their unique demands.
- Strong understanding of SEO and web traffic metrics.
- Familiarity with social media platforms.
- Excellent writing skills in English.
- Strong attention to detail.
- Good organizational and time-management skills.
- PowerBI and advanced excel are needed, including powerpoint
An American multinational manufacturer of confectionery and pet food products.
Ecommerce/Online Retail
7+ years
1
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