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Consultant- Global Brand Manager

  • Full Time
  •  On-Site - Mumbai / Navi Mumbai
  • 12 months
  • Project posted on: 31/10/2023

Consultant- Global Brand Manager

  • Marketing
  • Marketing strategy and business planning
  • Brand management
  • Marketing communications/promotions

On-Site - Mumbai / Navi Mumbai

Full Time

12 months

 31/10/2023

Assignment Details

Our client, a leading FMCG company, is looking for a Global Brand Manager. The consultant will lead the marketing strategy for Nutrition and drive sustainable growth for the client's brands in the massive 50bn+ OOH space, develop unique portfolio ala kosher, halal and ethnic jewels and enable a 100 M ITO business and develop marketing campaigns to drive lead generation and performance marketing.

Key Responsibilities:

Driving Marketing Strategy
• Leading strategy and marketing innovations and activities across key markets for EU, NA, ANZ, SEA
• Managing OTIF delivery of all key strategic projects across brands
Identifying and Capitalizing on White Spaces
• Evaluating, analyzing and mapping white space opportunities for all small categories lie scratch cooking, RTE and dressings and ice creams
• Launching key niche brands across identified white space markets

Marketing Execution
• Drive digital first performance marketing across social, search, analytics
• Supervising product artwork development aligns with brand guidelines
• Partnering Business Development teams with sales supporting materials (e.g. product information sheets, selling decks, etc.)

Stakeholder Management
- Fostering strong relationships with wider Marketing team to share best practices and learnings

Skills Required

• Minimum 7-8 years’ marketing experience in B2C
• A bachelor’s degree in any discipline
• Be a strategic, highly adaptable and entrepreneurial person
• Have strong track record of consistency in market delivery
• Have excellent communication, negotiation and influencing skills with key stakeholders
• Have experience working and leading in cross-functional teams
• Have great project management and business process design skills

About the Client

Leading global FMCG firm

Industry

Personal & Household Goods

Minimum Experience:

8+ years

Additional Skills:

  • Analytics
  • Communication Design
  • Go to Market Strategy
  • Channel Marketing
  • Channel Strategy
  • Nutrition
  • Brand Management
  • Content Management Systems
  • health
  • Content Marketing
  • Affiliate Marketing
  • Beverages
  • Social Media Management
  • Direct Marketing
  • Market Research
  • CRM (Customer relationship management) systems
  • Brand Promotion
  • Brand Alliances
  • Customer Management
  • Alliances and partner management
  • Corporate Communications
  • Customer Retention
  • Digital Marketing
  • Marketing Communications
  • FMCG

No of open positions:

1

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