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Our client, a leading global FMCG organization, wants to engage with a Consultant: Communications & Media Relations
Key Responsibilities:
• PR Strategy Development: Craft and implement a robust PR strategy aligned with HUL brand positioning, business objectives, and market leadership.
• Media Relations: Build and maintain strong relationships with key media outlets, journalists, and industry influencers. Proactively secure coverage in top-tier LIFESTYLE & New-age and industry publications.
• Brand Messaging: Develop and refine brand messaging that resonates with our target audience and consistently communicates our unique value propositions.
• Work with external PR and media agencies: To deliver strong campaigns, own the messaging and help contribute to press releases, media kits, and other PR materials. Oversee the creation of content that enhances brand visibility and thought leadership.
• Crisis Management: Act as the primary point of contact for crisis communications. Develop and execute crisis communication plans to protect and enhance the brand's reputation.
• Event Management: Help the brand teams with PR events, press conferences, and media briefings that highlight achievements, milestones, and innovations.
• PR Reporting: Monitor, analyze, and report on PR performance metrics. Provide insights and recommendations to optimize PR strategies and campaigns.
Note-
Duration- 12 months
Location: On Site- Mumbai
Capacity: Full-Time
-Communication Skills: Exceptional written and verbal communication skills with a strong ability to craft compelling narratives.
-Strategic Thinker: Ability to develop and execute PR strategies that align with business goals and drive brand awareness.
-Crisis Management: Proven experience in handling crisis communications with a calm and strategic approach.
-Leadership: Ability to lead PR at B&W and collaborate effectively with cross-functional teams.
-Analytical Skills: Strong ability to analyze PR metrics, draw insights, and optimize strategies based on data.
Leading global FMCG firm
FMCG
5+ years
1
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