Assignment Details
Our client, a leading global FMCG organisation, is looking to engage with a Brand Consultant for a Beauty & Personal Care Brand.
Key Deliverables:
• Crafting the right marketing mix for each market (including pricing, positioning, product & packaging)
• Lead the Cross-Functional Project Team for the delivery of the project. (Including R&D, SC, Finance, and CMI)
• Lead packaging development for the innovation, product development, and testing for the innovation.
• Brief and create communication for the delivery along with the innovation in each market (working in conjunction with CMI & Creative Agencies)
• Lead 360-degree asset creation (TV, Print, POSM & Digital) & processes for gatekeeping including business cases, investment proposals, country meetings, and gate documents.
• Market, Category & Brand assessment for each of the markets responsible
• Liaise with local teams to ensure projects fit country requirements and scope.
• Find the right opportunities from local/global offerings to launch in India, first through E Com and then across premium MT.
• Activate through digital-only communications/ influencer marketing model relevant to size, aspiration, and TG of the range.
• Deliver omnichannel marketing to ensure offline & online actions on this portfolio are seamless. In this we
expect the incumbent to be proficient in understanding and use of PRM and data.
Duration: 6 months
Capacity: Full Time
Nature of Work: Onsite, Mumbai (Andheri)
Skills Required
• Master’s degree in Marketing or Business Administration.
• Excellent written and verbal communication skills in English.
• Minimum 4+ years of experience in marketing or marketing services
• Strong Project Management skills. Experience in leading cross-functional teams to deliver projects. Understands customers and shoppers.
• The candidate should display a very high Bias for action, a global mindset, consumer centricity & project management skills.
• Core aspects underpinning all skills: Creativity, Empathy, Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Rigour
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12 month(s)
3+ years 
On-Site
