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Our Client a FMCG Company is looking to engage with Consultant - Influencer Marketing.
As a central team in Beauty and Wellness, our goal is to unlock & sharpen deployment best practices in influencer marketing. This involves:
Planning, deployment, execution, and measurement of high impact campaigns and working seamlessly with agencies and creators alike to drive KPIs
Partnering with the brand marketing teams on their campaigns or new core/innovation launches developing specific plans and assets
Building intelligence on campaign impact and deployment best practices
Piloting campaigns on new platforms to stay ahead of the curve
- 2-3 years of experience in influencer marketing or digital related roles
- Knack for social content, trends and storytelling on social platforms
- Ability to partner with multiple stakeholders to create campaigns and execute them
- Ability to run multiple campaigns across brands at the same time, with different agencies
- Should be well-acquainted with the digital platforms, relevant success metrics, creator ecosystem, platform algorithms, tools, and trends to measure campaign effectiveness
- Strong intent and interest in beauty and personal care is an advantage
- Existing influencer relationships across categories and genres is a plus
- Core aspects underpinning all skills: Analytical Thinking & Rigour, Creativity, Interest in Beauty
Leading global FMCG firm
Personal & Household Goods
3+ years
1
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Professional Services - Consulting
Personal & Household Goods
Professional Services - Consulting
Apparel
FMCG
Apparel
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