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Our client, an Indian Luxury Hotel Chain is looking to engage with a Luxury Branding & Creative Expert.
Project Brief
1. Project Summary
This signature wellness initiative is rooted in Indian traditions, reinterpreted through a modern lens to nurture both body and soul. It inspires balance and vitality through curated dining, immersive self-care, and mindfulness experiences such as sound healing, movement workshops, bespoke mattresses, and pillow menus.
Sustainability is integral, with initiatives like renewable energy integration and in-house water bottling systems eliminating over 3.2 million plastic bottles annually. The program embodies soulful Indian luxury, encouraging guests to embrace wellness as a joyful, transformative journey.
2. Brand Philosophy & Key Pillars
RESTORE
Science Meets Soul: Evidence-based yet intuitive
Tradition Transformed: Ancient wisdom reinterpreted for the modern world
Seasonal Synergy: Cyclical, natural, and elemental approaches to well-being
RENEW
Minimalist Luxury: Understated and meaningful elegance
Joy-Centric Emotional Wellness: Designing for emotional well-being and joy
3. Key Deliverables
Brand Playbook Update: External and internal versions
Event & Guest-Facing Collaterals: Menus, tent cards, buffet branding, lobby posters, key visuals, signage, backdrops, invitations, hamper sleeves, tray liners, table mats, coasters, in-room cards, pillow menu inserts, wellness journals, ritual cards, guest booklets, social media frames, highlight covers, merchandise (bags, notebooks, keepsakes, etc.)
Spa Collaterals: Menus, treatment booklets, therapy cards, signage, relaxation room branding, product labels, journals
Communication Collateral: Brochures, newsletters, emailers, WhatsApp creatives, in-room TV screens, internal decks, wellness announcements, videos
Marketing Assets: Retreat brochures, digital banners, wellness guides
Packaging: Festive and regular gift hampers (3 sizes)
Guest Touchpoints: Ritual cards, welcome notes, event signage
Social Media: Templates, content styling, direction
On-Ground Brand Experiences: Branding and support for retreats, cafés, and activations
Duration: Six months or project-based engagement
Location: Remote
Capacity: Part -time (approx. 16 hours/week)
Skills Required
-Luxury branding and wellness-focused design
-Copywriting with a focus on holistic wellness
-Collateral and packaging design for luxury brands
-Digital marketing and social media design
-Strong project management and attention to detail
-Vendor coordination for print, production, and events
-Familiarity with Ayurveda, wellness trends, and Indian design principles (preferred)
Experience
-Proven track record with luxury hospitality brands
-Portfolio showcasing brand identity systems and experience design
-Understanding of Indian culture and wellness heritage
-Prior work with high-end consumer goods, luxury hotels, wellness/spa brands preferred
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