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Our client, a capital market company, is seeking an experienced Digital Marketing specialist with a strong background in healthcare marketing, particularly in IVF and fertility services, to advise our team through a series of structured calls.
Key Expertise Required:
Proven hands-on experience with:
Google Search
Google Display Network (GDN)
YouTube Ads
Performance Max campaigns
Store Visits campaigns
Demand Gen campaigns
Deep understanding of lead generation metrics and conversion quality within the Indian healthcare/IVF market.
Ability to share insights on:
Healthy average monthly spends by campaign type
Valid lead definitions as per industry norms
Valid lead ratios across campaign formats (benchmarked for normalized spend)
Prior experience working with large healthcare advertisers or agencies is strongly preferred.
The ideal expert should be open to sharing channel-level performance benchmarks, campaign structuring tips, and practical optimizations based on real-world experience.
Capital Market Company
Professional Services - Consulting
15+ years
1
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