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Consultant - Consumer Insights Manager

  • Full Time
  •  On-Site - Mumbai / Navi Mumbai
  • 6 months
  • Project posted on: 18/01/2024

Consultant - Consumer Insights Manager

  • Marketing
  • Insights/Market research
  • Analytics/CRM

On-Site - Mumbai / Navi Mumbai

Full Time

6 months

 18/01/2024

Assignment Details

Our client, a leading pharmaceutical company is looking to engage with a Consultant.

Key responsibilities:
• Understanding the consumer needs, identify gaps & new opportunities.
• Developing appropriate research designs. Crafting RFPs and evaluating proposals.
• Communicating timely and actionable outputs and supporting internal teams in Marketing, Sales & Ops, Finance.
• Monthly reporting of the track data, Nielsen / IQVIA data and household panel data in an easy format, and cascading the information to the relevant teams in order to ensure that required action is taken.
• Conducting monthly, quarterly and annual analysis by triangulating various sources of data like HH Panel, Retail Audit, MT POS/ E-comm data, internal sales data, tracks, GRP/ SOV data etc. and bringing category, brand, market specific insights to the fore.
• Actively drive the Insights culture within the organization through coaching of peers on how to read and use the data that is available.
• Handle day to day agency relationships including identifying the best partners for the most efficient & effective research approach, supervision and ensuring delivery.

Duration- 6 months
Capacity- Full time
Location- Location- Mumbai (Work from Office)

Skills Required

• Any post-graduate degree (MBA is an advantage)
• 7-10 years’ experience in quantitative consumer research & analytics with at least 2 years’ experience with an FMCG or OTC company (i.e. client-side CMI experience)
• Hands on experience in running different types of research studies is critical. The candidate should have research interest in both qualitative and quantitative methods. Past or current Nielsen / IQVIA retail data handling experience is required
• Must be able to manage conflicting agendas and drive for objective, fact-based resolution of debates.
• Must have technology knowledge and communication knowledge and have the ability to influence and collaborate with teams, both by formal and informal communications and presentations.
• Must have good internal stakeholder management skills.

About the Client

An Indian multinational Pharmaceutical Company

Industry

FMCG

Minimum Experience:

10+ years

Additional Skills:

  • quantitative consumer research
  • Analytics
  • Market Research
  • Marketing Communications
  • Stakeholder management
  • CMI
  • Qualitative Research
  • Consumer Insights
  • IQVIA
  • Nielsen
  • Consumer research

No of open positions:

1

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