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Brand Development Consultant

  • Full Time
  •  On-Site - Mumbai / Navi Mumbai
  • 12 months
  • Project posted on: 1/02/2024

Brand Development Consultant

  • Marketing
  • Insights/Market research
  • Strategic pricing/ Brand P & L
  • Product Management (incl product launch)

On-Site - Mumbai / Navi Mumbai

Full Time

12 months

 1/02/2024

Assignment Details

Our client, a leading Indian conglomerate, is looking for an independent consultant who can deliver the following responsibilities:

Role and Responsibilities:
1. Develop brand strategies tailored to FMCG industry, leveraging extensive experience in product and brand proposition planning.
2. Lead brand ideation and development processes, focusing on product innovation, brand proposition, and pricing model planning.
3. Execute brand development tasks with a focus on tangible outcomes, ensuring alignment with business objectives.
4. Utilize deep understanding of consumer insights and market trends to inform brand development strategies.
5. Drive brand equity through consistent messaging and visual identity, with a focus on product launch promotion planning.
6. Conduct consumer research to gather valuable insights and guide brand development initiatives.
7. Collaborate cross-functionally to ensure seamless execution of brand development plans.
8. Provide leadership and guidance in brand development, drawing from stable experience in FMCG firms.
9. Maintain a focus on stability and longevity in career, ensuring a strong foundation in brand development within the FMCG industry.

Requirements:

-Provide leadership and guidance in brand development, drawing from stable experience in FMCG firms.
-Maintain a focus on stability and longevity in career, ensuring a strong foundation in brand development within the FMCG industry.

This project is for a duration of 12 months (extendable) and requires the consultant to work On- Site in Mumbai devoting their Full-Time Capacity.

Skills Required

1. Strategic Thinking: Ability to understand market trends, consumer behavior, and business objectives to develop effective brand strategies.
2. Creative Ideation: Capacity to generate innovative and compelling ideas for brand concepts, campaigns, and experiences.
3. Brand Management: Proficiency in building and maintaining brand equity through consistent messaging, visual identity, and customer experience.
4. Market Research: Skill in conducting thorough market analysis, consumer research, and competitive benchmarking to inform brand development.
5. Communication: Strong verbal and written communication skills to articulate ideas, present concepts, and collaborate with cross-functional teams.
6. Leadership: Ability to lead and inspire teams, fostering creativity, collaboration, and accountability.
7. Cross-cultural Competence: Ability to understand and navigate diverse cultural nuances to develop global brand strategies.

About the Client

.

Industry

FMCG

Minimum Experience:

16+ years

Additional Skills:

  • Growth
  • brand equity
  • Brand Planning
  • Brand Management
  • Brand Building
  • Brand Ideation
  • Pricing Strategy
  • Brand Development
  • Customer Insights
  • Product Development
  • New Product Development

No of open positions:

1

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