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Consultant - Youtube Scriptwriters

  • Full Time
  •  On-Site - Mumbai Metropolitan Region
  • 12 months
  • Project posted on: 2/09/2025
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Consultant - Youtube Scriptwriters

  • Marketing
  • Digital marketing
  • Growth/Performance Marketing
  • E-Commerce

On-Site - Mumbai Metropolitan Region

Full Time

12 months

 2/09/2025

Assignment Details

Our client, a leading global FMCG organization, is seeking a dynamic and data-driven Digital Marketing Specialist to drive performance marketing excellence for one of India’s most innovative hydration brands.

 

Roles & Responsibilities

  • Develop and write engaging YouTube scripts and podcast content, ensuring alignment with brand voice and audience engagement strategies.
  • Create high-performing creative assets (video intros, thumbnails, show notes, static visuals) tailored for YouTube and podcast platforms.
  • Use AI tools to support video editing, static creatives, and script ideation for faster, data-backed content production.
  • Optimize audience retention and reach through data-driven testing (A/B testing on titles, thumbnails, hooks, and CTAs).
  • Manage multi-channel campaign promotion of YouTube videos and podcasts (paid social, search, programmatic).
  • Analyze key content performance metrics (watch time, CTR, engagement rate, listener retention) and implement optimization strategies.
  • Collaborate with creative, marketing, and product teams to align YouTube and podcast storytelling with broader business objectives.
  • Stay current with platform trends, SEO for YouTube/Podcasts, and emerging content opportunities to maximize reach.

Skills Required

  • 5+ years of experience in content strategy and performance marketing, with exposure to YouTube and podcast ecosystems.
  • Proven track record in crafting engaging scripts and narratives that drive audience growth, retention, and conversions.
  • Strong analytical skills with proficiency in content performance and marketing analytics tools (e.g., YouTube Studio, podcast analytics).
  • Creative mindset with deep understanding of storytelling, consumer psychology, and audience engagement.
  • Hands-on experience with multi-channel promotion across Meta, Google, Amazon, and YouTube Ads to scale video/podcast reach.
  • Knowledge of Indian digital audience behavior and content consumption trends across YouTube and podcast platforms.

About the Client

.

Industry

FMCG

Experience Required:

5+ years

Additional Skills:

  • Google Analytics
  • scriptwriters
  • Social Media Management
  • youtube
  • performance marketing
  • Digital Marketing
  • Marketing Communications
  • digital marketing

No of open positions:

1

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