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Consultant- Product Marketing

  • Full Time
  •  On-Site - Mumbai / Navi Mumbai
  • 6 months
  • Project posted on: 1/02/2024

Consultant- Product Marketing

  • Marketing
  • Marketing strategy and business planning
  • Insights/Market research
  • Brand management

On-Site - Mumbai / Navi Mumbai

Full Time

6 months

 1/02/2024

Assignment Details

Our client, a global personal care company is looking to engage with a Product Marketing Consultant.

Key Deliverables and KPIs:

• Support in execution of marketing plan defined for the Brand.
• Develop and execute campaigns basis retail and shopper understanding.
• Lead adaptation of communication (imagery, digital, point of sales).
• Mobilize other departments (sales, logistic, education, etc.) and partner agencies for plan execution.
• Influence the B-to-B strategy working hand-in-hand with the retail and education team, lead the roll-out of retail material (service, advice, etc.)
• Internal Interactions – Sales, Digital, Education, Supply Chain, Purchase, Merchandising, Finance teams.
• External Interactions – Advertising, PR and Digital partners.
• Physical Demands (e.g. % travel): Travel will be need based.

Duration- 6 months (Extendable)
Capacity- full time

Skills Required

• Proven experience as a Product Marketing Manager.
• Background in design and copywriting is a plus.
• Experience in market analysis.
• Familiar with product marketing tactics (e.g. integrated marketing campaigns).
• Working knowledge of web analytics tools (Google Analytics, WebTrends).
• Excellent communication skills.
• Analytical mind and strong quantitative skills.

About the Client

A global personal care company

Industry

FMCG

Minimum Experience:

5+ years

Additional Skills:

  • Public relations
  • Digital Marketing
  • Product marketing
  • Brand Management

No of open positions:

1

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