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Scope of Responsibilities:
Brand Strategy Development: Define and evolve brand positioning,
messaging, and value propositions tailored to HCPs across specialties (e.g.,
dietitians, physicians, endo’s Diabetes, Gyn/Obs, Pead).
Campaign Planning & Execution: Design and implement multi-channel
campaigns (digital, print, events, webinars) that educate and engage HCPs on
product benefits and clinical relevance.
Stakeholder Engagement: Collaborate with medical affairs, regulatory, and
sales teams to ensure scientific accuracy and strategic alignment in all
communications.
Market Intelligence: Analyze market trends, competitor activity, and HCP
behavior to inform marketing decisions and identify growth opportunities.
Content Strategy: Oversee development of educational materials, product
literature, and thought leadership content for HCPs.
Budget Management: Allocate and manage marketing budgets to maximize
ROI and ensure efficient resource utilization.
Team Leadership: Lead and mentor a team of brand managers fostering
innovation and accountability.
Sufficient knowledge of all Pharma Code of conduct ethical policies and
conduct all initiatives with applicable policies, procedures and other
regulations.
Delieverables- :
Quarterly marketing plans with KPIs
Campaign performance reports and optimization plans
Brand messaging frameworks and content calendars
Event and conference activation plans
KPIs – of Medico marketing lead in Nutrition Expert team
CMARC Prescription data
Nielsen Chemist Shares
Recommendation Share – IQVIA (June delivery – Dec Delivery; Biannually)
Brand Communication Excellence – strong ability to translate scientific data into impactful HCP messaging.
Patient & Doctor Insight Capability – deep understanding of HCP and patient journeys in Diabetes, Pregnancy, and Pediatrics.
Marketing Measurement & Analytics – ability to interpret data, derive insights, and drive performance-based decisions.
Strategic thinking with executional rigor.
Strong stakeholder management and cross-functional collaboration.
Ability to operate in a fast-paced, high-accountability environment.
12+ years of experience with MNCs into Medical marketing
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Pharmaceuticals, FMCG
12+ years
1
Pharmaceuticals
6 months
12+ years
On-Site
FMCG
6 months
5+ years
Remote
Ecommerce/Online Retail
6 months
6+ years
Hybrid
Media & Entertainment
6 months
3+ years
On-Site
Healthcare Providers & Services (Hospitals, clinics, diagnostics)
6 months
5+ years
Remote
FMCG
6 months
5+ years
Remote
FMCG
6 months
18+ years
Remote
FMCG
6 months
6+ years
On-Site
IT Services & Consulting
6 months
3+ years
Remote
Insurance
6 months
7+ years
Hybrid
Communications & Networking
6 months
8+ years
Hybrid
Ecommerce/Online Retail
6 months
7+ years
Hybrid
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