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Project Details

Product Marketing Consultant

Leading Online Pharmacy

 Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bangalore, Pune, Hyderabad

Posted on:  22/02/2021

Cinque Terre

Starts on:  1/03/2021

BROAD CATEGORY

Marketing

SUB CATEGORY

Marketing strategy and business planning, Insights/Market research, Strategic pricing/ Brand P & L, Innovation/ New product development, Media Management,

INDUSTRY

Insurance

Company Details

is a part of a multi-specialty healthcare group and is a mobile-first platform created with an intent of becoming your round-the-clock healthcare buddy.

Assignment Details

Our Client is a part of a multi-specialty healthcare group and is a mobile-first platform created with an intent of becoming your round-the-clock healthcare buddy. They are evaluating launching a new health insurance product and are looking to engage with a Product Marketing Consultant who can help them with this.

Key Responsibilities :-
- Understand the competitive landscape—map other similar products in terms of features, pricing, differentiators; analyse uptake to see whats doing well with consumers and in the market
- Coordinate targeted primary research with specific customer segments to better understand must have features, price elasticity etc
- Develop 2-3 options for target product specs/pricing for the client
- Collaborate with the actuarial and data analytics teams to model whats possible and identify the suggested product construct
- Develop early thoughts on a key marketing approach for the new products.

Skills Required

Prior experience of working in Insurance will be a huge plus
Excellent interpersonal skills
Capable of working independently and in working with ambiguity
Strong consumer focus and able to derive insights from primary and secondary data
Problem-solving abilities and negotiation skills

Assignment Duration

3 month(s)

Capacity Required

Full Time

No. of Positions

1

Nature of Work

Remote

Profile Requirements

Experience: 7+ years

Qualification : Graduate

fleXpertise required

Customer EngagementMarket EntryPricing StrategyGo to Market StrategyMarket ResearchNew product development

ESTIMATED BUDGET

-

 

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