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Product Marketing Consultant

  • Full Time
  •  Remote - Mumbai / Navi Mumbai
  • 3 months
  • Project posted on: 22/02/2021

Product Marketing Consultant

  • Marketing
  • Marketing strategy and business planning
  • Insights/Market research
  • Strategic pricing/ Brand P & L

Remote - Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bangalore, Pune, Hyderabad

Full Time

3 months

 22/02/2021

Assignment Details

Our Client is a part of a multi-specialty healthcare group and is a mobile-first platform created with an intent of becoming your round-the-clock healthcare buddy. They are evaluating launching a new health insurance product and are looking to engage with a Product Marketing Consultant who can help them with this.

Key Responsibilities :-
- Understand the competitive landscape—map other similar products in terms of features, pricing, differentiators; analyse uptake to see whats doing well with consumers and in the market
- Coordinate targeted primary research with specific customer segments to better understand must have features, price elasticity etc
- Develop 2-3 options for target product specs/pricing for the client
- Collaborate with the actuarial and data analytics teams to model whats possible and identify the suggested product construct
- Develop early thoughts on a key marketing approach for the new products.

Skills Required

Prior experience of working in Insurance will be a huge plus
Excellent interpersonal skills
Capable of working independently and in working with ambiguity
Strong consumer focus and able to derive insights from primary and secondary data
Problem-solving abilities and negotiation skills

About the Client

is a part of a multi-specialty healthcare group and is a mobile-first platform created with an intent of becoming your round-the-clock healthcare buddy.

Industry

Insurance

Minimum Experience:

7+ years

Additional Skills:

  • New product development
  • Go to Market Strategy
  • Market Research
  • Pricing Strategy
  • Market Entry
  • Customer Engagement

No of open positions:

1

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