Leading Online Pharmacy
Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bangalore, Pune, Hyderabad
Posted on: 22/02/2021
Starts on: 1/03/2021
Marketing
Marketing strategy and business planning, Insights/Market research, Strategic pricing/ Brand P & L, Innovation/ New product development, Media Management,
Insurance
is a part of a multi-specialty healthcare group and is a mobile-first platform created with an intent of becoming your round-the-clock healthcare buddy.
Our Client is a part of a multi-specialty healthcare group and is a mobile-first platform created with an intent of becoming your round-the-clock healthcare buddy. They are evaluating launching a new health insurance product and are looking to engage with a Product Marketing Consultant who can help them with this.
Key Responsibilities :-
- Understand the competitive landscape—map other similar products in terms of features, pricing, differentiators; analyse uptake to see whats doing well with consumers and in the market
- Coordinate targeted primary research with specific customer segments to better understand must have features, price elasticity etc
- Develop 2-3 options for target product specs/pricing for the client
- Collaborate with the actuarial and data analytics teams to model whats possible and identify the suggested product construct
- Develop early thoughts on a key marketing approach for the new products.
Prior experience of working in Insurance will be a huge plus
Excellent interpersonal skills
Capable of working independently and in working with ambiguity
Strong consumer focus and able to derive insights from primary and secondary data
Problem-solving abilities and negotiation skills
3 month(s)
Full Time
1
Remote
Experience: 7+ years
Qualification: Graduate
Customer EngagementMarket EntryMarket ResearchPricing StrategyGo to Market StrategyNew product development
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