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Project Details

Consultant - Brand Repositioning & Strategy

Leading Marketing and Strategy Consulting Firm

 Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bangalore, Pune, Hyderabad

Posted on:  26/10/2021

Cinque Terre

Starts on:  1/11/2021

BROAD CATEGORY

Marketing

SUB CATEGORY

Marketing strategy and business planning, Insights/Market research, Brand management, Marketing communications/promotions, Digital marketing, Advertising/media management, Strategic pricing/ Brand P & L, Social media marketing (SMM), External communications/public relations, Product Management (incl product launch), Marketing Head/CMO functions,

INDUSTRY

Professional services - Consulting

Company Details

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Assignment Details

Our client, a leading Marketing & Strategy Consulting firm is looking to engage marketing consultant for a market leader in China in FMCG who wants to reposition its brand to be future ready. It needs to articulate the new brand posture as well as translate it into a future focused portfolio. There will be some inputs required also from a brand experience and design perspective (to give guidance to agencies)

Project deliverables: A seasoned marketing professional having experience in Beauty/Health/Hygiene category who can project manage, create compelling & articulate strategy decks, harness data to build arguments and manage the
internal team in terms of tasks and activities. The consultant will work with the existing team to develop, guide & control project plans; collect, analyse & synthesize data and insights; work with senior leaders to discuss recommendations & way forward; incorporate them into compelling project presentations.

Skills Required

- Seeking an experienced 7 – 10 years FMCG marketing professional who has
worked on large similar projects (Brand/Portfolio repositioning, brand/Portfolio
architecture, Innovations & restage projects) – from the brand’s side (not agency) ideally in process driven FMCG MNCs.
- Experience in beauty/health & hygiene would be a plus.
- Deep understanding of the domain and can help think through new ideas and
approaches.
- Strong experience of marketing and business building in the FMCG space.

Assignment Duration

3 month(s)

Capacity Required

20+ Hrs/Week

No. of Positions

1

Nature of Work

Both (On-site & Remote)

Profile Requirements

Experience: 7+ years

Qualification : Graduate

fleXpertise required

Market ResearchMarketing CommunicationsSocial Media AnalyticsMarket SizingSocial Media ManagementDirect MarketingB2C MarketingGo to Market StrategyB2B MarketingAffiliate MarketingDigital MarketingMarket EntryBrand ManagementChannel MarketingSEMBrand PromotionPublic Relations

ESTIMATED BUDGET

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