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Our client, a leading Marketing & Strategy Consulting firm is looking to engage marketing consultant for a market leader in China in FMCG who wants to reposition its brand to be future ready. It needs to articulate the new brand posture as well as translate it into a future focused portfolio. There will be some inputs required also from a brand experience and design perspective (to give guidance to agencies)
Project deliverables: A seasoned marketing professional having experience in Beauty/Health/Hygiene category who can project manage, create compelling & articulate strategy decks, harness data to build arguments and manage the
internal team in terms of tasks and activities. The consultant will work with the existing team to develop, guide & control project plans; collect, analyse & synthesize data and insights; work with senior leaders to discuss recommendations & way forward; incorporate them into compelling project presentations.
- Seeking an experienced 7 – 10 years FMCG marketing professional who has
worked on large similar projects (Brand/Portfolio repositioning, brand/Portfolio
architecture, Innovations & restage projects) – from the brand’s side (not agency) ideally in process driven FMCG MNCs.
- Experience in beauty/health & hygiene would be a plus.
- Deep understanding of the domain and can help think through new ideas and
approaches.
- Strong experience of marketing and business building in the FMCG space.
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