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Marketing Consultant - Automotive

  • Full Time
  •  On-Site - Mumbai / Navi Mumbai
  • 6 months
  • Project posted on: 19/05/2023

Marketing Consultant - Automotive

  • Marketing
  • Marketing strategy and business planning
  • Marketing communications/promotions
  • Digital marketing

On-Site - Mumbai / Navi Mumbai

Full Time

6 months

 19/05/2023

Assignment Details

Our client, a leading management consulting firm is seeking a skilled and experienced Marketing Consultant in the automotive industry.

Key Responsibilities:

Develop and execute comprehensive marketing strategies to enhance brand visibility, generate leads, and drive sales in the automotive industry.
Conduct market research and analysis to identify customer needs, competitor activities, and market trends, and use insights to develop effective marketing campaigns.
Collaborate with cross-functional teams to develop and implement marketing initiatives aligned with business objectives, including product launches, promotions, and events.
Create engaging and persuasive marketing content, including website copy, blog posts, social media content, email campaigns, and advertising materials.
Leverage digital marketing channels, including social media, search engine marketing, email marketing, and online advertising, to reach target audiences and drive customer engagement.
Monitor and analyze marketing campaign performance, using data-driven insights to optimize strategies, improve ROI, and achieve marketing objectives.
Manage relationships with external agencies, vendors, and partners to ensure seamless execution of marketing activities and campaigns.
Stay updated with industry trends, emerging technologies, and best practices in automotive marketing, and apply knowledge to develop innovative marketing solutions.
Provide guidance and support to internal teams, including sales and product development, on marketing-related initiatives, product positioning, and customer segmentation.
Collaborate with the sales team to develop sales collateral, presentations, and tools to support the sales process and drive customer conversions.

Location: Mumbai Onsite
Capacity: Full time
Duration: 3-6 months

Skills Required

1. Proven experience as a Marketing Consultant within the automotive industry.
2. Strong knowledge of automotive products, industry trends, and consumer behavior.
3. Demonstrated success in developing and implementing marketing strategies and campaigns.
4. Proficiency in digital marketing channels and tools, including social media platforms, SEO/SEM, email marketing, and analytics.
5. Excellent written and verbal communication skills, with the ability to create compelling marketing content.
6. Analytical mindset and ability to interpret data and analytics to make data-driven marketing decisions.
7. Creative thinking and problem-solving abilities to develop innovative marketing solutions.
8. Strong project management skills, with the ability to handle multiple projects and meet deadlines.
9. Collaborative and team-oriented approach, with the ability to work effectively with cross-functional teams and external partners.

About the Client

Leading Management Consulting firm

Industry

Automobiles & Auto Ancilliaries

Minimum Experience:

5+ years

Additional Skills:

  • Marketing
  • Go to Market
  • Sales
  • GTM
  • Channel Management
  • Automotive

No of open positions:

1

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