Our client, a leading management consulting firm, is looking to engage with a Marketing Consultant who has worked in the FMCG domain.
1. Develop and execute marketing plans and strategies to promote FMCG products, ensuring alignment with overall company objectives.
2. Conduct market research and analysis to identify consumer trends, competitor activities, and potential opportunities for product differentiation.
3. Create and manage marketing campaigns across multiple channels, including traditional and digital media, to drive brand visibility and product awareness.
4. Collaborate with the sales team to develop effective trade marketing initiatives, promotional materials, and sales support tools.
5. Monitor and analyze marketing campaign performance, using data-driven insights to optimize strategies and tactics for maximum impact.
6. Manage relationships with external agencies, vendors, and suppliers to ensure timely and cost-effective execution of marketing activities.
7. Coordinate product launches and oversee the development of marketing collaterals, such as packaging, POS materials, and advertising materials.
8. Collaborate with the Product Development team to provide input on new product launches, product enhancements, and packaging improvements.
9. Monitor and track competitor activities, pricing trends, and market share to identify areas for improvement and market expansion.
Stay up-to-date with industry trends, emerging technologies, and best practices in FMCG marketing to continuously enhance marketing strategies.
Location: Mumbai Onsite
Capacity: Full time
Duration: 3-6 months
1. Proven experience in marketing roles within the FMCG industry, with a strong understanding of consumer behaviour and marketing principles.
2. Demonstrated success in developing and executing marketing campaigns across various channels.
3. Proficiency in using marketing tools and platforms, including social media, email marketing, content management systems, and analytics tools.
4. Strong analytical skills with the ability to interpret data and make data-driven decisions.
5. Excellent communication and interpersonal skills to collaborate effectively with internal teams, external stakeholders, and agencies.
6. Creative thinking and problem-solving abilities to develop innovative marketing strategies.
7. Strong project management skills to handle multiple tasks and meet deadlines in a fast-paced environment.
8. Knowledge of regulatory and legal requirements related to FMCG marketing.
Familiarity with branding, product positioning, and market segmentation concepts.