Leading Global FMCG Organization- Performance Marketing Consultant (Gener…

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Project Details

Performance Marketing Consultant (Generative-AI Assisted)

Leading Global FMCG Organization

Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bangalore, Pune, Hyderabad

Posted on: 16/05/2023

Starts on: 31/08/2023

BROAD CATEGORY

Marketing

SUB CATEGORY

Insights/Market research, Brand management, Digital marketing, Strategic pricing/ Brand P & L, Social media marketing (SMM), Search Engine Optimization, Product Management (incl product launch), Innovation/ New product development, Analytics/CRM, CSR/ Cause marketing, Trade and Shopper marketing, Customer Loyalty & Retention,

INDUSTRY

FMCG

Company Details

Assignment Details

Our client, a leading global FMCG organization, is looking for a performance marketing consultant to join their e-commerce centre of excellence. The primary task of the consultant would be to leverage generative-AI tools to maximise marketing returns.

Key Deliverables:
The consultant would be required to create Use generative AI to create the following:
1. Content: Title, Bullet points, Description, A+ images, videos etc. available on the product listing pages of eCom platforms;
2. Creatives: Banners for eCom platforms (web and app both) for maximizing clickthrough rate (CTR);
3. Videos: researching videos of competitors and creating videos through AI.

The consultant should be able to create data bank for the above as input for the Generative AI tool and use the data bank to create the desired output.

Note: This is a 3-4 months remote project with part-time capacity (20hrs/week).

Skills Required

- Prior experience in creating Use generative AI to create content, banners, videos;
- Has prior experience in generating images, videos using AI (like Chatgpt)
- Well versed with tools, appreciation of data, performance marketing, analysis, SEO on ecommerce platforms
- Problem solving and detail oriented

Assignment Duration

3 month(s)

Capacity Required

20+ Hrs/Week

No. of Positions

Nature of Work

Remote

Profile Requirements

Experience: 7+ years

Qualification : Graduate

fleXpertise required

CTRBanners Videos Chatgpt SEOContent AI COE Centre of Excellence E-commerceAnalyticsMarket ResearchArtificial Intelligence Ecommerce Data Analysis Performance Marketing

ESTIMATED BUDGET

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