Project Details

Brand Consultant – Innovations (Homecare)

Leading Global FMCG Organization

 Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bangalore, Pune, Hyderabad

Posted on:  11/07/2023

Cinque Terre

Starts on:  30/09/2023




Marketing strategy and business planning, Insights/Market research, Brand management, Marketing communications/promotions, Digital marketing, Strategic pricing/ Brand P & L, Social media marketing (SMM), External communications/public relations, Marketing Head/CMO functions, Analytics/CRM, CSR/ Cause marketing, Trade and Shopper marketing, Media Management, Customer Loyalty & Retention,



Company Details


Assignment Details

Our client, a leading global FMCG organization, is looking to engage with a Brand Consultant – Innovations for their Homecare business Unit.

The client is launching a detergent for premium clothing brands. They are looking for a brand consultant who can help them in crafting and building the brand, and setting up any kind of business models between partners.

Key Deliverables:

- Drive market exploration for laundry industry, specializing in fabric care;
- Conduct research with top brand fabric companies to gauge demand for premium garments and understand care practices;
- Identify optimal methods to maintain fabric quality, promoting at-home washing of upscale clothing;
- Establish the market positioning and gauge if there is a need to enter the market and at what capacity.

Note: Consultants residing in metropolitan places and open to travelling are preferred. Remote/ Onsite with both Full Time or Part Time capacity is preferred.

Skills Required

- prior experience in brand crafting, marketing is preferred;
- well versed in setting up business models, establishing partnerships;
- detail oriented and stakeholder management;
- Business Development (build a B2B alliance). Other skills include Market research, strategy, PMO, marketing strategy;
-Entrepreneurial mindset is preferred.

Assignment Duration

6 month(s)

Capacity Required

20+ Hrs/Week

No. of Positions


Nature of Work

Both (On-site & Remote)

Profile Requirements

Experience: 5+ years

Qualification : Graduate

fleXpertise required

MarketingB2BFMCGStrategy Stakeholder Management Alliances Partnership Market Research Entrepreneurial Mindset Business ModelsBrand Management


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