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Shopper Marketing Consultant

  • Full Time
  •  On-Site - Mumbai / Navi Mumbai
  • 12 months
  • Project posted on: 4/07/2022

Shopper Marketing Consultant

  • Marketing
  • Insights/Market research
  • Strategic pricing/ Brand P & L
  • Trade and Shopper marketing

On-Site - Mumbai / Navi Mumbai

Full Time

12 months

 4/07/2022

Assignment Details

Our client, a leading Global FMCG, is looking to engage with a Shopper Marketing Consultant for a duration of 12 months project.

Key Responsibilities include-

• Implementing brand strategy for E-commerce;
• Delivering operational excellence by working with the internal account management, supply chain and marketing teams;
• Building future-fit capabilities in the fast-evolving e-comm landscape

Scope of Work:

I. Implementing brand strategy for eComm-
-Working closely with marketing teams to do quarterly sales and investment planning across beauty, marketplace and grocery platforms;
- Co-creating eCom deployment plans – forecasting, content, consumer
pricing, on platform media – for respective categories;

II. Operational Excellence-
- Work with internal account management teams to ensure execution excellence by influencing stock availability and media and pricing execution;
- Works closely with Supply Chain, Marketing and Account Management to
deliver OTIF on new launches and transitions on existing portfolio

III. Building Future-Fit Capabilities-
- Being close to the fast-evolving landscape of eCommerce, the SME works on building future fit capabilities for eCommerce – ranging from platform
unlocks to internal tools and processes

Skills Required

- Prior experience in shopper marketing is preferred;
- Prior experience in FMCG;
- Well versed with ecommerce, brands in an FMCG set up

About the Client

Leading Global FMCG Organization

Industry

Personal & Household Goods

Minimum Experience:

4+ years

Additional Skills:

  • Sales
  • Marketing
  • Ecommerce
  • Brand Management
  • Shopper Marketing

No of open positions:

1

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