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Project Details

Shopper Marketing Consultant

Leading Global FMCG Organization

 Mumbai / Navi Mumbai

Posted on:  4/07/2022

Cinque Terre

Starts on:  1/08/2022

BROAD CATEGORY

Marketing

SUB CATEGORY

Insights/Market research, Strategic pricing/ Brand P & L, Trade and Shopper marketing,

INDUSTRY

Personal &Household Products

Company Details

Leading Global FMCG Organization

Assignment Details

Our client, a leading Global FMCG, is looking to engage with a Shopper Marketing Consultant for a duration of 12 months project.

Key Responsibilities include-

• Implementing brand strategy for E-commerce;
• Delivering operational excellence by working with the internal account management, supply chain and marketing teams;
• Building future-fit capabilities in the fast-evolving e-comm landscape

Scope of Work:

I. Implementing brand strategy for eComm-
-Working closely with marketing teams to do quarterly sales and investment planning across beauty, marketplace and grocery platforms;
- Co-creating eCom deployment plans – forecasting, content, consumer
pricing, on platform media – for respective categories;

II. Operational Excellence-
- Work with internal account management teams to ensure execution excellence by influencing stock availability and media and pricing execution;
- Works closely with Supply Chain, Marketing and Account Management to
deliver OTIF on new launches and transitions on existing portfolio

III. Building Future-Fit Capabilities-
- Being close to the fast-evolving landscape of eCommerce, the SME works on building future fit capabilities for eCommerce – ranging from platform
unlocks to internal tools and processes

Skills Required

- Prior experience in shopper marketing is preferred;
- Prior experience in FMCG;
- Well versed with ecommerce, brands in an FMCG set up

Assignment Duration

12 month(s)

Capacity Required

Full Time

No. of Positions

1

Nature of Work

On-Site

Profile Requirements

Experience: 4+ years

Qualification : Graduate

fleXpertise required

SalesBrand ManagementEcommerce Shopper Marketing Marketing

ESTIMATED BUDGET

-

 

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