Company Details

Leading global FMCG firm

Assignment Details

Our client, a leading global FMCG firm is looking to engage with a CTI consultant.

Key Responsibilities include:

-Support the CTI Manager on management of Oral Care CTI consumer insights workstream; for all key projects and activities;

- Have an in depth understanding of consumers (their habits and attitudes, drivers), category, brands, and competitive environment to generate, develop and support insights for superior mixes;

- Help in the analysis of trends, consumer needs, new technology impact on consumers, and consumer/market/product insights to identify new opportunities for the business;

- Independently manage and co-ordinate consumer studies from end to end to support project networks. Be proficient in designing the brief, getting proposals from the agency, commissioning the study, monitoring progress, data analysis and interpretation and sharing of the results on time;

- Embrace new ways of doing research and adapt;

- Understand and Interpret Sensory Panel data to help the team make the right choices;

- Engage with key stakeholders for communication of insights and results of consumer studies on a regular basis;

- Work with a cross cultural team with ease and build trust. Engage with cross functional teams to understand requirements and suggest suitable actions, appropriate for the problem;

- Act as an advocate of the consumers on projects to translate consumer needs & insights into technical targets for winning products. Cataloguing of Information to ensure access to information by all in a transparent manner

Skills Required

- Experience in behavioural/market research & in quantitative and/or qualitative methods
- Ability to design a research plan / experiment
- Experience or knowledge of statistics / statistical software
- Strong communication and presentation skills
- Personal passion for Innovations and Trends
- Ability to recognise insights and communicate them effectively to a team
- Competent use of Microsoft Word, PowerPoint and Excel