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Project Details

Brand Consultant

Leading global FMCG firm

 Mumbai / Navi Mumbai

Posted on:  21/08/2023

Cinque Terre

Starts on:  11/09/2023

BROAD CATEGORY

Marketing

SUB CATEGORY

Brand management, Marketing communications/promotions, Digital marketing, Advertising/media management, Search Engine Optimization, Marketing Head/CMO functions, Innovation/ New product development, CSR/ Cause marketing, Media Management,

INDUSTRY

Personal & Household Goods

Company Details

Leading global FMCG firm

Assignment Details

Our client, a leading FMCG company, is looking for a Brand Consultant, the consultant will work with brands that are well known around the world, and that improve the lives of our consumers and the communities around us.

Key deliverables-
- Develop in-depth understanding of category and brand consumers across markets; Responsible for assessing and executing growth opportunities for portfolio responsible
- Craft and deploy the right marketing mix (6P – Product, Proposition, Pack, Price, Place, Promotion)
- Lead cross-functional project teams for delivery of brand projects on marketing mix (cross functional teams include R&D, SC, Finance, CMI, CSP, CD etc.)
- Brief and create communication for delivery along with innovation projects (working in conjunction with CMI & Creative Agencies) across mediums – TV, Digital, In-store
- Manage digital, influencer, content marketing, and social media presence of the brand, in coordination with agencies.

Skills Required

- Master’s degree in Marketing or Business Administration or equivalent
- Excellent written and verbal communication skills in English
- Strong project management skills
- Minimum 1 year of experience in marketing or marketing services
- Experience in a leading cross-functional teams to deliver projects
- Understanding of consumers and shoppers
- Experience in development and launch of innovations

Assignment Duration

6 month(s)

Capacity Required

Full Time

No. of Positions

1

Nature of Work

On-Site

Profile Requirements

Experience: 2+ years

Qualification : Graduate

fleXpertise required

Channel MarketingCorporate CommunicationsChannel Partner ManagementPublic RelationsCommunication DesignBrand AlliancesBrand PromotionProduct packagingBrand ID/Logo designCustomer ManagementAlliances and partner managementAffiliate MarketingSocial Media ManagementBrand ManagementPricing Strategy

ESTIMATED BUDGET

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