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Our client, a leading global FMCG organization, is looking to engage with a Digital Marketing Analyst consultant.
Roles and Responsibilities
1. Growth Analytics
•Analyze marketing campaign data and deliver insights all digital marketing channels
•Review & analyze overall Ecommerce business metrics, purchase funnel & growth KPIs
•Build framework to effectively drive business growth with data-led decisions
2. Purchase Analytics
•Build a holistic view across consumer touchpoints / marketing channels from pre-purchase to post purchase journey
•Create KPIs trackingframework and work on data consolidation platforms
•Provide strategic inputs to improve purchase funnel, conversion rates and tech enablement
3. Retention Analytics
•Lead retention analytics to maximize engagement and revenue from existing consumers
•Build insights to drive – Higher CLTV, Retention Rate, Repeat Revenue and overall growth
•Predictive modelling to provide data insights for cross-sell/up-sell and build deeper brand engagement and penetration
Project Location - Mumbai
- Problem solving & Detail Oriented;
- Well versed with Marketing Insights & Analytics
-
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FMCG
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Food Retail & Distribution
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Food Retail & Distribution
FMCG
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