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Project Details

Performance Marketing Insights Consultant

Leading Global FMCG Firm

 Mumbai / Navi Mumbai

Posted on:  30/06/2022

Cinque Terre

Starts on:  4/07/2022




Marketing strategy and business planning, Insights/Market research, Marketing communications/promotions, Strategic pricing/ Brand P & L, Marketing Head/CMO functions, Innovation/ New product development, Trade and Shopper marketing, Media Management,


Personal &Household Products

Company Details


Assignment Details

Our client, a leading global FMCG organization, is looking to engage with a consultant to work on Cross Channel Performance Marketing & Insights for a 1-2 months long project.

Key Deliverables:

The role of the consultant will be to design ML based modules on digital campaigns data across channels and brands to find key drivers of Metrics like RoAS, CAC. This will also entail finding consumers who lead to long term benefits for the platform.

Key Responsibilities include-

• End to End Machine Learning Module design and delivery
• Pilot to do data derived campaign for 1 brand
• Understand Performance Marketing Landscape and its platforms
• Understand data coming platforms like Google Adwords and FBM
• Collaborate with Agency teams to get multiple features about a campaign
• Run Predictive Algorithms (Bayesian and Non Bayesian) to find performance drivers

Skills Required

- Prior experience in Python, Advanced Statistics and Machine Learning;
- Problem solving & Detail Oriented;
- Well versed with Performance Marketing Insights & Analytics

Assignment Duration

2 month(s)

Capacity Required

Full Time

No. of Positions


Nature of Work

Both (On-site & Remote)

Profile Requirements

Experience: 0+ years

Qualification : Graduate

fleXpertise required

Performance Marketing Machine Learning


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