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Project Details

Consumer and Market Insights Consultant

Leading global FMCG firm

 Mumbai / Navi Mumbai

Posted on:  30/08/2022

Cinque Terre

Starts on:  7/09/2022

BROAD CATEGORY

Marketing

SUB CATEGORY

Marketing strategy and business planning, Insights/Market research, Brand management, Marketing communications/promotions, External communications/public relations, Analytics/CRM, CSR/ Cause marketing, Customer Loyalty & Retention,

INDUSTRY

Personal & Household Goods

Company Details

Leading global FMCG firm

Assignment Details

Our client, a leading global FMCG organization, is looking to engage with a Consultant: Consumer and Market Insights.

Key Responsibilities:

- Leading or assisting in the planning, coordination and implementation of research activities for a brand(s).Scope of responsibilities includes both mix development and mix deployment.
- Developing Brand and Consumer insight expertise. And, apply this knowledge to build growth as well as infuse this knowledge across stakeholders. Working closely with other support functions like media and trade to develop a holistic understanding of the market and consumer
- Leading and/or assisting in insight and idea brainstorming sessions.
- Developing research proposals, suggesting research methodologies
- Executing research studies; developing questionnaires; analyzing findings; and presenting results.
- Monitoring competitors’ activities and market.
- Monitor and manage research budget.

Note: This is a 6 months project with full time capacity.

Skills Required

- Proven market research experience (minimum 5 years) on either client or agency side.
- Experience of key qualitative and/or quantitative ad-hoc consumer and market understanding techniques
- Experience of continuous data sources; including consumer panel and retail audit.
- Analyzing and synthesizing data and information from different sources
- Experience from FMCG markets and ice cream/frozen dessert categories preferable but not essential;
- Global/regional experience will be a plus. Interest in foreign cultures is essential.
- Rigorous and with great attention to detail
- Highly numerate and adept at working with data.
- Able to adjust quickly in a fast-paced and changing environment.
- Willingness and flexibility to offer full support to brand team and CMI colleagues

Assignment Duration

6 month(s)

Capacity Required

Full Time

No. of Positions

1

Nature of Work

Both (On-site & Remote)

Profile Requirements

Experience: 3+ years

Qualification : Graduate

fleXpertise required

Market ResearchCMIConsumer Research

ESTIMATED BUDGET

-

 

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