Project Details

Digital Brand Consultant

Leading global FMCG firm

 Mumbai / Navi Mumbai

Posted on:  15/05/2023

Cinque Terre

Starts on:  5/06/2023




Marketing strategy and business planning, Brand management, Marketing communications/promotions, Digital marketing, External communications/public relations, Media Management, Customer Loyalty & Retention,


Personal & Household Goods

Company Details

Leading global FMCG firm

Assignment Details

Our client, a leading FMCG company, is looking for a Digital Brand Consultant. Following would be the key responsibilities of the role-
- Manage all online activity in relation to traffic acquisition, sales, conversion
and a/b testing and reporting.
- Develop and implement ecommerce strategy in order to improve website
- Work with the technical team to improve website speed
- Work with the marketing team or manage digital marketers in order to improve
quality and traffic acquisition.
- Re-Platforming website to new CMS, making website mobile capable
- Research market in order to discover new trends and technologies in order to
improve website performance.
- Analyse various data in order to deliver data driven strategies in order to
deliver top performance and achieve kpis
- Oversee or directly manage digital marketing channels across PPC, SEO,
Display, affiliates and email marketing and social media
- Develop content calendar and oversee website uploads and landing pages
- Report on performance

Skills Required

- Minimum 4 to 5 years’ experience working as a brand consultant.
- Bachelors’ degree in Digital Marketing or related field.
- Knowledge of implementing digital marketing concepts such as
PPC, SEO, social media, display and affiliate channels.
- Confidence developing and overseeing retail and eCommerce-focused digital
marketing strategies.
- Excellent understanding of UX, web design, customer flow and web analysis. 
- Confidence in traffic analysis, reporting tools and optimization.
- Knowledge of Attribution modelling, website speed optimization, A/B testing,
conversion management, sales journey optimization, traffic analysis and
reporting tools.

Assignment Duration

6 month(s)

Capacity Required

Full Time

No. of Positions


Nature of Work


Profile Requirements

Experience: 4+ years

Qualification : Graduate

fleXpertise required

CRM (Customer relationship management) systemsCorporate CommunicationsBrand AlliancesB2C MarketingDirect MarketingE-commerceBrand ManagementMarketing CommunicationsB2B MarketingWeb AnalysisBrand ID/Logo designBrand PromotionDigital MarketingWeb DesignUI/UX


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