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Digital Brand Consultant

  • Full Time
  •  On-Site - Mumbai / Navi Mumbai
  • 6 months
  • Project posted on: 15/05/2023

Digital Brand Consultant

  • Marketing
  • Marketing strategy and business planning
  • Brand management
  • Marketing communications/promotions

On-Site - Mumbai / Navi Mumbai

Full Time

6 months

 15/05/2023

Assignment Details

Our client, a leading FMCG company, is looking for a Digital Brand Consultant. Following would be the key responsibilities of the role-
- Manage all online activity in relation to traffic acquisition, sales, conversion
and a/b testing and reporting.
- Develop and implement ecommerce strategy in order to improve website
performance.
- Work with the technical team to improve website speed
- Work with the marketing team or manage digital marketers in order to improve
quality and traffic acquisition.
- Re-Platforming website to new CMS, making website mobile capable
- Research market in order to discover new trends and technologies in order to
improve website performance.
- Analyse various data in order to deliver data driven strategies in order to
deliver top performance and achieve kpis
- Oversee or directly manage digital marketing channels across PPC, SEO,
Display, affiliates and email marketing and social media
- Develop content calendar and oversee website uploads and landing pages
development
- Report on performance

Skills Required

- Minimum 4 to 5 years’ experience working as a brand consultant.
- Bachelors’ degree in Digital Marketing or related field.
- Knowledge of implementing digital marketing concepts such as
PPC, SEO, social media, display and affiliate channels.
- Confidence developing and overseeing retail and eCommerce-focused digital
marketing strategies.
- Excellent understanding of UX, web design, customer flow and web analysis. 
- Confidence in traffic analysis, reporting tools and optimization.
- Knowledge of Attribution modelling, website speed optimization, A/B testing,
conversion management, sales journey optimization, traffic analysis and
reporting tools.

About the Client

Leading global FMCG firm

Industry

Personal & Household Goods

Minimum Experience:

4+ years

Additional Skills:

  • Web Design
  • Brand Alliances
  • B2C Marketing
  • B2B Marketing
  • Brand Management
  • E-commerce
  • Direct Marketing
  • Web Analysis
  • Corporate Communications
  • CRM (Customer relationship management) systems
  • Brand ID/Logo design
  • Marketing Communications
  • Digital Marketing
  • Brand Promotion
  • UI/UX

No of open positions:

1

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