Leading global FMCG firm- Consultant - Content Marketing Executive

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Project Details

Consultant - Content Marketing Executive

Leading global FMCG firm

Mumbai / Navi Mumbai

Posted on: 30/10/2023

Starts on: 1/12/2023

BROAD CATEGORY

Marketing

SUB CATEGORY

Marketing strategy and business planning, Digital marketing, Advertising/media management, Social media marketing (SMM), Media Management,

INDUSTRY

Media & Entertainment

Company Details

Leading global FMCG firm

Assignment Details

Our client is a leading FMCG Firm and they are looking to engage with a Consultant- Content Marketing Executive who will be responsible to-
1. Bring expertise on influencer marketing tools, platforms, vendors and
networks
2. Work with brand teams on influencer campaigns to shortlist influencers
basis objectives, review scripts & work with agency partners to go live
with the campaigns
3. Research potential influencers to grow Influencer Database
4. Leverage knowledge & experience on influencer marketing to raise the
bar on influencer content for Home Care
5. Serve as Synergist connecting all Marketing partners, Creative Agencies,
Public Relations to the Influencer Marketing work and team
6. Work collaboratively with a cross-functional teams
7. Develop clear global and regional KPI’s and implement quantitative
analytics to track the success of all campaigns.

Skills Required

- The consultant should have 1+ years of experience in the influencer marketing field.
- Should have a thorough experience in digital marketing and content management.
- Creative agency background preferred
- Degree in communications, marketing, or related field
- In-depth knowledge of various digital channels & an understanding of
how creatives work on them
- Data-driven – ability to use metrics to refine campaigns, optimize and
report results
- Ability to adjust to changing priorities and shift quickly between
products and channels.

Assignment Duration

6 month(s)

Capacity Required

Full Time

No. of Positions

Nature of Work

On-Site

Profile Requirements

Experience: 1+ years

Qualification : Graduate

fleXpertise required

Social Media AnalyticsDigital MarketingSocial Media ManagementInfluencer MarketingContent MarketingContent Management SystemsPerformance MarketingEmail MarketingContent DevelopmentMarketing Communications

ESTIMATED BUDGET

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