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Consumer and Market Insights Consultant

  • Full Time
  •  On-Site - Mumbai / Navi Mumbai
  • 12 months
  • Project posted on: 13/06/2023

Consumer and Market Insights Consultant

  • Marketing
  • Marketing strategy and business planning
  • Insights/Market research
  • Brand management

On-Site - Mumbai / Navi Mumbai

Full Time

12 months

 13/06/2023

Assignment Details

Our Client, a leading FMCG company is looking for a CMI Consultant.
Key Responsibilities:
- To become an indispensable business partner within the brand, R&D and Consumer & Market Insights teams.
- Develop Brand and Consumer insight / expertise in innovation testing; relentlessly apply this knowledge to build growth as well as infuse this knowledge across global stakeholders. 
- Inspire research suppliers to consistently deliver their best efforts: deliver actionable, clear, value-added understanding.

Day to day activities include:
- Leading or assisting in the planning, coordination, and implementation of innovation research activities for a brand(s). 
- Leading and/or assisting in insight and idea brainstorming sessions.
- Developing research proposals, suggesting research methodologies
- Executing research studies; developing questionnaires; analyzing findings; and presenting results.
- Monitoring competitors’ activities and market

Skills Required

- Proven market research experience (minimum 5 years) on either client or agency side.
- You will have solid experience of at least one of the areas below:
- Experience of key quantitative ad-hoc consumer and market understanding
techniques
- Experience in innovation/mix development studies – concept, product,
communication & forecasting.
- Experience of qualitative research is an advantage
- Proven record of analyzing and synthesizing data and information from different sources
- Inspiring and provoking a team to think differently about the target consumer
- Cross functional team-working
- Experience from FMCG markets and personal care/beauty categories preferable but not essential
- Global/regional experience will be a plus. Interest in foreign cultures is essential.
- Strong team player, yet good level of independence
- Good presentation skills and articulate
- Rigorous and with great attention to detail and passionate to go beyond the obvious
- Highly numerate and adept at working with data.
- Able to adjust quickly in a fast-paced and changing environment.
- Willingness and flexibility to offer full support to brand team and CMI colleagues

About the Client

Leading global FMCG firm

Industry

Personal & Household Goods

Minimum Experience:

5+ years

Additional Skills:

  • Customer Management
  • CMI
  • Digital Marketing
  • Customer Retention
  • Market Research
  • Marketing Communications
  • Content Development
  • Customer Engagement
  • Channel Sales
  • Market Entry
  • Content Marketing
  • Marketing Analyst
  • Market Sizing
  • Go to Market Strategy

No of open positions:

1

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