Leading global FMCG firm
Mumbai / Navi Mumbai
Posted on: 13/06/2023
Starts on: 10/07/2023
Marketing
Marketing strategy and business planning, Insights/Market research, Brand management, Marketing communications/promotions, Search Engine Optimization, External communications/public relations, Customer Loyalty & Retention,
Personal & Household Goods
Leading global FMCG firm
Our Client, a leading FMCG company is looking for a CMI Consultant.
Key Responsibilities:
- To become an indispensable business partner within the brand, R&D and Consumer & Market Insights teams.
- Develop Brand and Consumer insight / expertise in innovation testing; relentlessly apply this knowledge to build growth as well as infuse this knowledge across global stakeholders.
- Inspire research suppliers to consistently deliver their best efforts: deliver actionable, clear, value-added understanding.
Day to day activities include:
- Leading or assisting in the planning, coordination, and implementation of innovation research activities for a brand(s).
- Leading and/or assisting in insight and idea brainstorming sessions.
- Developing research proposals, suggesting research methodologies
- Executing research studies; developing questionnaires; analyzing findings; and presenting results.
- Monitoring competitors’ activities and market
- Proven market research experience (minimum 5 years) on either client or agency side.
- You will have solid experience of at least one of the areas below:
- Experience of key quantitative ad-hoc consumer and market understanding
techniques
- Experience in innovation/mix development studies – concept, product,
communication & forecasting.
- Experience of qualitative research is an advantage
- Proven record of analyzing and synthesizing data and information from different sources
- Inspiring and provoking a team to think differently about the target consumer
- Cross functional team-working
- Experience from FMCG markets and personal care/beauty categories preferable but not essential
- Global/regional experience will be a plus. Interest in foreign cultures is essential.
- Strong team player, yet good level of independence
- Good presentation skills and articulate
- Rigorous and with great attention to detail and passionate to go beyond the obvious
- Highly numerate and adept at working with data.
- Able to adjust quickly in a fast-paced and changing environment.
- Willingness and flexibility to offer full support to brand team and CMI colleagues
12 month(s)
Full Time
1
On-Site
Experience: 5+ years
Qualification : Graduate
Marketing CommunicationsContent DevelopmentMarket EntryCustomer RetentionDigital MarketingContent MarketingMarket ResearchCustomer ManagementMarketing Analyst Customer EngagementGo to Market StrategyMarket SizingChannel SalesCMI
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