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Project Details

Senior Consultant - Digital Commerce

Leading Global FMCG Firm

 Mumbai / Navi Mumbai

Posted on:  1/04/2022

Cinque Terre

Starts on:  1/06/2022

BROAD CATEGORY

Marketing

SUB CATEGORY

Brand management, Digital marketing,

INDUSTRY

Personal &Household Products

Company Details

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Assignment Details

Our client, a leading global FMCG organisation, is looking to engage with a Senior Consultant, Digital Commerce for F&R team for a duration of 12 months.

Deliverables include:
• Deliver IC Now channel growth planned for the year.
• Full marketing mix for a designed for E com brand / products.
• Top class hygiene and activity-based content for IC Now platforms including A+ Content, Banners Ads, and any other marketing material.
• Evaluate and set up a logistics model for direct to consumer for the new mix.

Scope of Work:
• Idea generation, Concept validation and Product lock Digital innovations for 2023 24.
• Liaise with advertising agencies, and other partners to implement routine digital assets
• Create and operationalize a cross channel performance marketing strategy for our digital campaigns, with the goal of maximizing conversion all along the funnel
• Focus will be network and stakeholder management, and therefore follow Ups with business partners/ Channels/ Agencies to deliver
• Network management and delivering all networks
• Working with Performance Marketing team to create and implement trade plans/activities/promotions
• Work in an integrated team comprising supply chain (Planning, sourcing, and purchase teams) & customer marketing functions in implementation of trade and consumer linked activities

Skills Required

- Knowledge of media, digital, programmatic, performance marketing or similar
- Hands-on experience of eCommerce and Social Commerce, from a media deployment perspective
- 2 plus years in marketing – product design and brand communication
- Passionate about crafting brand experiences, mixes and communication and trialing ideas to unlock growth for our Digital Commerce portfolio  
- Strong entrepreneurial drive combined with growth mindset and passion for growth fundamentals.
- Strong consumer affinity and aware of trends, with focus on Millennial’s and Gen Z 
- Experienced project manager, particularly in terms of project planning, forecasting demand and managing human resource accordingly. 
- Experience managing relationships in a chaotic matrix organisation. 
- Experience working as or with Sales stakeholders/partners and an understanding of their likely challenges and information requirement

Assignment Duration

12 month(s)

Capacity Required

Full Time

No. of Positions

1

Nature of Work

On-Site

Profile Requirements

Experience: 2+ years

Qualification : Post Graduate or Higher

fleXpertise required

Digital MarketingProduct DesignBrand CommunicationPerformance MarketingInnovation

ESTIMATED BUDGET

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