Our client, a leading global FMCG organisation, is looking to engage with Ecommerce Consultant for a duration of 12 months.
Key Deliverables include: Analysis of content impact on performance, Building
playbooks for media governance, Best practices for media.
Scope of Work include:
• Intersection of content, creatives, and performance marketing
- Analyse historical data to produce insights and patterns for content and creatives and their performance
- Create a playbook for each customer basis the analysis
- Design experiments to test and learn and improve our and category’s understanding
• Media governance
- Benchmark best practices in the industry across e-commerce players
- Understand the best practices and craft a formal version for HUL Ecommerce
- Find gaps in current media agreements with each customer and ensure a Perfect fit version is signed off in the next year
- Experience in MS Excel, Digital marketing, Media principles
- Experience in handling Media Engagements