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Project Details

Consultant: Brand Management For Skin Care Category

Leading global FMCG firm

 Mumbai / Navi Mumbai

Posted on:  29/12/2022

Cinque Terre

Starts on:  31/01/2023

BROAD CATEGORY

Marketing

SUB CATEGORY

Insights/Market research, Brand management, Marketing communications/promotions, Digital marketing, External communications/public relations, Innovation/ New product development, CSR/ Cause marketing, Customer Loyalty & Retention,

INDUSTRY

Personal & Household Goods

Company Details

Leading global FMCG firm

Assignment Details

Our client, a leading global FMCG firm, is looking to engage with a brand manager who can help them with their marketing communications, and business performance & planning aspects for one of their brands.

Key responsibilities include:
1. Marketing & Communications
- Creating core communication to drive consumption for the brand along with supporting communication to drive festive consumption
- Crafting content to fuel brand presence and consumer engagement to drive brand relevance and position on Digital platforms
- Managing and owning new product development for In-Home portfolio
- Designing activations to fuel growth through non-season opportunities

2. Business Performance Analysis & Planning
- Supporting Demand Planning & sales to ensure OTIF delivery of key strategic projects and targets
- Conducting monthly business reporting and brand seeding reviews
- Participating in Annual Joint Business Planning with key stakeholders
- Identifying and capitalizing on White Spaces
- Evaluating, analyzing, and mapping white space opportunities for India to recommend strategic brand launches and new product development opportunities

3. Stakeholder Management
- Fostering strong relationships with local sales leadership & their teams to co-create strategy and identifying new opportunities to grow the business.

Note: This is a 6 months project based out of Mumbai and requires full time capacity.

Skills Required

- Strong execution experience someone who's executed large scale campaigns
- Cross functional collaboration to land new products/relaunches in market.
- Knowledge of TN+AP market & consumer dynamics is a bonus
- Have strong track record of consistency in market delivery
- Have strong communication, negotiation and influencing skills with senior C-suite stakeholders
- Have experience working and leading in cross-functional teams

Assignment Duration

6 month(s)

Capacity Required

Full Time

No. of Positions

1

Nature of Work

On-Site

Profile Requirements

Experience: 4+ years

Qualification : Graduate

fleXpertise required

Brand Management Brand ID/Logo designContent Creation Brand Promotion

ESTIMATED BUDGET

-

 

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